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Santini US to distribute Cinelli merchandise

Published September 14, 2012

AVONDALE, AZ – Santini U.S. is becoming the official U.S. distributor of Cinelli merchandise, including T-shirts, cycling caps and jerseys and remake of a cult favorite jersey featured in Thelma & Louise.

Bicycle Technologies International remains Cinelli’s distributor for bicycles, frames and components. Existing BTI retailers also will be able to purchase Cinelli merchandise through BTI.

The merchandise line, available immediately, features the brand's famous Winged ‘C’ trademark and designs that pay homage to Cinelli’s Vigorelli design studio and the red, green, and yellow colors of its official logo.  

Santini is also producing two official Cinelli jerseys; a classic-styled Cinelli-Columbus team jersey and a club-fit interpretation of the 1989 Cinelli jersey that made a cameo in Thelma & Louise.

 “Cinelli was looking for a partner with an apparel focus that could help it share its iconic trademark through a protected channel and we want to serve the network of retailers we’re building with additional products complementary to our core catalog of Santini cycling apparel," said Santini U.S. managing partner Steve Medcroft. 

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Topics associated with this article: Distributor news

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