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GU releases new gel and chew flavors

Published May 22, 2014

BERKELEY, Calif. (BRAIN) —GU Energy Labs this week announced the release of two new products: Chocolate Peanut Butter Energy Gel and Black Cherry Chomps.


Chocolate Peanut Butter is the follow-up flavor to the popular Salted Caramel Gel, released in mid-2013, and is the newest “GU Gives” flavor. GU Gives is the philanthropic arm of GU Energy Labs, and a portion of each sale of Chocolate Peanut Butter Gel will go toward funding charities like the Challenged Athletes Foundation. The new flavor also includes elevated electrolytes, with 125 milligrams of sodium and 60 milligrams of potassium.

Black Cherry Chomps are based on the original GU Energy formula and are an optimized blend of carbohydrates, GU’s proprietary amino acid blend, and full servings of Vitamins C and E. A full-serving packet provides 180 calories and 46 grams of carbohydrates.

The Chocolate Peanut Butter Energy Gel and Black Cherry Chomps are now available in-store and online, with the gels’ MSRP of $11.60 for a box of eight and the Chomps’ MSRP of $31.75 for a box of 16.

For more information, visit GU’s website.

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