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BTI launches house brand Circ inner tubes

Published November 8, 2017
Distributor plans more products under the new brand.

SANTA FE, N.M. (BRAIN) — BTI is now selling inner tubes under its new house brand, Circ. The distributor said the tubes offer margins starting at 200 percent and are packaged in a color-coded system that makes it easy for shops to find the right size.


The Circ brand is short for "circle," the company said.

"The brand will evolve as a mid-tier range featuring shop staples, including parts, tools, and accessories," BTI's president, Preston Martin, said.

The tubes are available in two varieties: Deluxe tubes are made with 0.85 mm thick butyl rubber; Defiant models are thorn resistant, with a 4 mm thickness on the tire side. The Eco valves on tubes 24-inch and smaller comply with CPSIA low lead mandates and all Circ tubes have removable valves for sealant injection.

BTI said the color coding system features "warm natural hues and large graphics that are easy to read from every angle." Cartons are stackable or can be hung with an integrated fold away hang tag.

Circ is one of BTI's "Hero Brands" in the company's Margin Booster order window, which ends Nov. 14. Qualifying tube orders receive an additional 5 percent discount for 10 weeks.

Martin said, "When we started developing a house-branded tube program, we had three objectives in mind: quality product, smart packaging, and fat margins for retailers. With Circ tubes, dealers can expect 200 percent margins. Better yet, profitability improves when shops buy in case quantities, or through BTI's Margin Booster program."

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Topics associated with this article: Distributor news

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