New Products
DURANGO, Colo. (BRAIN) — Colorado Cola contains 35mg of caffeine per 100 calories; the company said it was "designed to provide all-day nutrition in a flavorful drink that will not upset the stomach."
SAN DIEGO (BRAIN) — SportRx, makers of custom prescription sport sunglasses and snow goggles for athletes, has introduced a limited-edition Oakley/SportRx Flak 2.0 XL.
SportRx has worked with Oakley for 12 years to offer prescription sunglasses and eyeglasses.
LOS ANGELES (BRAIN) — Thousand has released a limited edition summer helmet line that the company said features fresh colors "inspired by the adventurous and nostalgic spirit of summer." The helmets include all of the same features as the brand's Heritage Collection.
BOULDER, Colo. (BRAIN) — Stages Cycling began selling its next generation of GPS computers with the Dash M50, which went on sale Monday.
OSAKA, Japan (BRAIN) — For the 2020 model year, Shimano has upgraded its entry-level Tiagra road components with new designs that the company said are more ergonomic and offer better performance.
TAURANGA, New Zealand (BRAIN) — New Zealand's Shotgun Kids MTB Seat is now available for U.S. bike retailers.
BOULDER, Colo. (BRAIN) — A new title from VeloPress, "Sports Nutrition Handbook: Eat Smart. Be Healthy. Get on Top of Your Game," unpacks the most important nutrition and hydration concepts so that any athlete can easily make sense of their nutrition needs.
INDIANAPOLIS, Ind. (BRAIN) — Silca’s new Maratona Minimo is a compact, compartmentalized bag for riders and racers. With customizable internal dividers, like a camera pack for your kit, you can create a place for every essential item.
TAIPEI, Taiwan (BRAIN) — Tern's new BYB is 30% smaller than typical 20-inch wheel folding bikes, making it the smallest Tern ever. The model name stands for "bring your bike."
MUNICH (BRAIN) — Blubrake, an Italian company that is part of the e-Novia group, showed a new anti-lock braking system for e-bikes at the E-Bike Days consumer event held here this weekend.
PROVIDENCE, R.I. (BRAIN) — G-Form, a pioneer in soft-shell protection, unveiled its all-new Pro-X2 elbow and knee pads.
PHILADELPHIA (BRAIN) — After years of making parts exclusively for use on Engin bicycles, Engin Cycles is now offering its first part for purchase as a stand-alone product.
LEAMINGTON SPA, United Kingdom (BRAIN) — Hiplok SPIN, a keyless wearable bike lock, is now available to U.S. retailers.
FORT COLLINS, Colo. (BRAIN) — For heavy-use e-bikes with Bosch II motors, Connex introduces a 3.1mm replacement sprocket.
SAN FRANCISCO (BRAIN) — Newbaum's, which offers American-made traditional cotton handlebar tape created with eco-friendly dyes, has launched a new product aimed at the gravel and touring market.
SUZHOU, China (BRAIN) — E-bike drive system company Bafang said it's taking the lead in e-bike racing. The company has teamed up with Dutch mountain bike brand American Eagle, and with Bart Brentjens, the brand's product manager and the first male Olympic mountain bike gold medalist.
INDIANAPOLIS (BRAIN) — Silca has created a new type of bar tape it claims has improved comfort, grip and durability.
CHICO, Calif. (BRAIN) — Paul Components is now offering U.S.-made mounts that convert SRAM bar-end shifters into thumbshifters. The Thumbies have hinged clamps for easy installation and are compatible with 10- and 11-speed SRAM bar-end shifters, but not SRAM R2C (Return to Center) shifters.
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