New Products
MELBOURNE, Australia (BRAIN) — The Ladies Classic is the bike that put Reid Bikes on the map in Australia and has been its best-selling model ever since. It pays homage to the traditional Dutch bike with its colors and styling.
ANTWERP, Belgium (BRAIN) — For the 2020 model year, Lazer has introduced what the Shimano-owned brand says is its lightest and most advanced road helmet to date: the G1.
SAUSALITO, Calif. (BRAIN) — Developed to easily dissolve while providing post-workout benefits, Osmo Rapid Recovery provides refueling in a single beverage.
MARINA, Calif. (BRAIN) — Light & Motion has announced a new addition to its Vya Series, the Vya Switch Taillight. In a departure from the current Vya line with Autosense control, the Vya Switch includes a rider controlled switch. It has three user-selected modes:
SAN DIEGO (BRAIN) — The Racetrap sport performance and the Renshaw Active Lifestyle sunglasses join 100%'s line of eyewear, complementing frames and lenses developed in conjunction with three-time road World Champion Peter Sagan
VIMPERK, Czech Republic (BRAIN) — Rouvy has added to its indoor cycling experience with its new app for Mac and Apple TV based on Augmented Routes — its advanced mixed-reality technology.
MORGAN HILL, Calif. (BRAIN) — Kali's newest helmet model, the pace is an in-molded helmet that brings the brand's Low Density Layer (LDL) technology to a lower price.
TEMPE, Ariz. (BRAIN) — State Bicycle Co. has released rider-oriented updates to the Core Line and 4130 Steel Line and unveiled a "Black Mirror" 6061 Black Label performance model as part of its Fall '19 Collection.
4130 Steel Line
MIAMISBURG, Ohio (BRAIN) — Batch Bicycles' latest model is the Fitness Bicycle, designed for recreational riders looking for an entry level bike to get into the sport of cycling.
TREVISO, Italy (BRAIN) — Northwave released a new all-mountain flat pedal shoe and road and cross-country shoes with a new closure system.
REXFORD, N.Y. (BRAIN) — PrestaCycle's new PrestaWrap is intended as a long-lasting tire boot for cut or torn road tires.
"It's the dollar bill trick .... on steroids," said PrestaCycle's David Finlayson.
COLORADO SPRINGS, Colo. (BRAIN) — The 14th edition of Barnett's Manual DX will be available Sept. 30 and can pre pre-ordered now.
FRIEDRICHSHAFEN, Germany (BRAIN) — POC has been awarded the Eurobike Award 2019 for the Tectal Race SPIN NFC, a digital helmet which integrates Near Field Communication (NFC) technology to aid user safety and protection by storing a riders medical profile in the helmet.
EAST DUNDEE, Ill. (BRAIN) —, a custom wheel builder, has released a new cyclocross-specific tubular rim. The carbon rim is optimized for 33mm tires and disc brakes, said Robert Curtis, the brand's owner.
BEND, Ore. (BRAIN) — Deschutes Brewery has released a cyclocross-themed North American IPA, called HandUp. The limited edition brew marked Deschutes' sponsorship of Virginia's Blue Ridge GO Cross Race, held last weekend.
CHATTANOOGA, Tenn. (BRAIN) — Echelon Fitness expands its lineup of connected fitness products with the EX-5S Smart Connect Bike, EX-5 Smart Connect Bike, and Reflect 50-inch touchscreen.
TEMPE, Ariz. (BRAIN) — The Azure from State Bicycle Co. is a cruiser designed with a nod to "old-school with a touch of new." A step-through frame with a classic look and matching fenders highlight the bike's aesthetics.
KORBACH, Germany (BRAIN) — Continental has released two new tread designs for gravel bike use: the TERRA Trail and TERRA Speed.
MORGAN HILL, Calif. — LEM Helmets — manufacturer of performance cycling helmets for road, mountain, commute and kids — introduces its new Motiv Air cycling helmet.