News
Check out video from the Specialized Ride to Interbike for Susan G. Komen for the Cure.

I really didn’t knew what I was getting into when I signed on to join Specialized president Mike Sinyard, staff, dealers and fellow journalists for a 660-mile, six-day ride from Morgan Hill, California to Las Vegas for Interbike. But Mike had personally invited me and BRAIN publisher Marc Sani, a ride veteran, assured me it was an experience not to be missed. He was right.

I'm not sure exactly when I got it into my mind that racing 'cross would be a good idea. I guess I've always been a bit intrigued by what looks to be pure agony at times, but also so much fun.

Eurobike wrapped up this past weekend with a record-setting 39,152 trade visitors—a 6 percent increase over last year—21,000 consumer visits and 1,556 journalists from 36 countries.

The industry kicked off the annual Eurobike tradeshow under a cloudless sky and warm temperatures at the Demo Day in Argenbühl, Germany, about a half hour bus ride from the exhibition hall in Friedrichshafen.
It’s not all business at Eurobike. Show attendees Pat Hus, Chris Zigmont and Mike Johnston share their thoughts on German beer while enjoying a cold one in the Messe’s beer garden.
BRAIN editor Megan Tompkins sat down with Scott Montgomery, general manager of Scott USA, at Eurobike to discuss the new consumer mentality, critical price points and how the industry is positioned going into next year

Another one of my dubious (yet curiously seductive) theories (mail me for a complete list of all 47):

I'm working one day a week on the sales floor this summer at the Bicycle Village store in Boulder. We had a huge Back-to-School tent sale last weekend. Six-figure sales in four days.

I'm working one day a week on the sales floor this summer and doing weekly product training clinics at the five Bicycle Village stores.

James Thomas with Serfas stopped by earlier in the week to show us some 2010 product. Click on the video below to check it out.

A sampling of some of the new bikes and accessories Trek showed dealers last week at its 2010 product launch.