News

SAUSALITO, CA (BRAIN)—Swobo has a new water bottle program called the "Message in a Bottle Project" that it hopes will raise awareness not only about mountains of water bottle waste, but the impact bottled water has on water sources.
Pat Sorensen, president of Penn Cycle, interview from Dealer Tour.

Ed Vigil, owner of Bokoo Bikes in Minnetonka, Minnesota shares his keys for success in the bicycle industry with BRAIN.
MINNEAPOLIS, MN (BRAIN)—Successful retail models come in many different forms in the competitive Minneapolis-St. Paul market as evidenced by the five shops visited on the last day of BRAIN’s Twin Cities Dealer Tour yesterday.
BRAIN wrapped up its Twin Cities Dealer Tour on Thursday with stops at five unique urban shops: Penn Cycle & Fitness, Flanders Brothers Cycle, Freewheel Bike, The Hub Bike Coop and One on One Bicycle Studio.

"Portland is just street in Minneapolis"
—Minneapolis Mayor R.T. Rybak when comparing Portland to Minneapolis as a bike friendly city.
Rybak, a champion for cycling, happened to stop in Freewheel Bike Shop while the BRAIN dealer tour was passing through.
WASHINGTON, D.C. (BRAIN)—The Alliance for Biking & Walking is awarding seven grants totaling more than $125,000 to grassroots biking and walking advocacy organizations.
MINNEAPOLIS, MN (BRAIN)—The Kelly Benefit Strategies Pro Cycling team is auctioning off a "hot lap" in the team car to benefit World Bicycle Relief.
BLOOMINGTON, MN (BRAIN)—When QBP began its tenure as exclusive U.S. distributor for Ridley Bikes on June 1, it unveiled a suite of offerings, including a full line of road, women’s, track, time trial and all new cyclocross bikes for 2010.

MINNEAPOLIS, MN (BRAIN)—Price points are moving to the middle according to retailers BRAIN visited on its Twin Cities Dealer Tour yesterday.