News

Loonie Reaches Par with Dollar; Canada in Fix

Posted January 4, 2008

BY JOHN CRENSHAW

Mountain Bike Pioneer Leaves Imprint

Posted January 4, 2008

BY JASON NORMAN

CUPERTINO, CA—Perhaps no one knew mountain biking pioneer John Finley Scott better than longtime friend Vance Sprock.

Taiwan Mini Shows Enjoy Strong Turnout

Posted January 4, 2008

BY DOUG MCCLELLAN

TAICHUNG, Taiwan—Richard Storino has been attending industry trade shows since the BDS show was the highlight of the year.

Park Tool ‘Blue’ Granted U.S. Trademark

Posted January 3, 2008

ST. PAUL, MN (BRAIN)—The United States Patent and Trademark office has granted federal trademark registrations to Park Tool Company for its iconic blue color.

NBDA Seeks Retailer Feedback

Posted January 3, 2008

SANTA ANA, CA (BRAIN)—In an effort to assess how independent businesses fared this holiday season, the National Bicycle Dealers Assocation has teamed up with several other associations representing independent businesses to disseminate an Independent Business Holiday Sales Survey for retailers.

Pedro's Program Grows Greener

Posted January 3, 2008

WILMINGTON, MA (BRAIN)—Pedro's has announced a shift in its Grassroots program—the company's longest running sponsorship program.

For 18 years Pedro's has sponsored approximately 25 teams annually with products and pro deals from Pedro's as well as a select few partner companies.

Lyric of the Day

Posted January 3, 2008

"Ride, ride, ride, hitchin' a ride
Ride, ride, ride, hitchin' a ride" —Miles Jamison Norman

Giant Account Exec Louis Ledesma Dies

Posted January 2, 2008

NEWBURY PARK, CA (BRAIN)—Giant Bicycle employees returning from the New Year’s holiday were stunned and saddened to learn of the sudden heart-related death on December 30 of account executive Louis Ledesma.

YouTube of the Day

Posted January 2, 2008

Do you have your ticket to Portland yet? (Click on link and turn up volume)

TerraCycle Acquiring FastBack Designs

Posted January 2, 2008

PORTLAND, ORE (BRAIN)—Two leading companies in the design and manufacture of accessories for recumbent bicycles are teaming up.

TerraCycle, of Portland, Ore. is acquiring Fort Collins, Colo.–based FastBack Designs and plans to expand its successful line of hydration packs and frame bags.

Carmichael Lynch Spong Purchases Stanwood

Posted January 2, 2008

MINNEAPOLIS, MN (BRAIN)—Carmichael Lynch Spong has purchased Stanwood & Partners, a Wyoming-based public relations firm and a fellow go-to expert in the outdoor enthusiast arena.

The Biking Solution Adds More New Members

Posted January 2, 2008

MANCHESTER, NH (BRAIN)—The Biking Solution continues to add members at a brisk pace.

The cooperative recently welcomed another nine new members into the fold.

BRAIN January Issues Mailed Out Late

Posted January 2, 2008

LAGUNA HILLS, CA (BRAIN)—If you still haven't received your copy of BRAIN's January issue that's because it shipped out on Dec. 31.

Hold on tight, it should be on your doorstep any day now.

Thanks for your patience and continued support of the magazine.

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