News
By Jason Norman
LAGUNA HILLS, CA (BRAIN)—John Tomac made it seem all too easy, transitioning from professional racer to professional entrepreneur.
BY MEGAN TOMPKINS
LAGUNA HILLS, CA—Come January, Bicycle Retailer and Industry News will look a little greener. BRAIN will reduce its environmental impact by switching from virgin paper to recycled paper for its 18 annual print editions. It also will save paper by moving to a smaller trim size.
BY JOHN CRENSHAW
LAS VEGAS, NV—Interbike ’07 set records on the key fronts of total attendance, buyer numbers and exhibit space, said Lance Camisasca, the show’s director for the past decade.
BY JASON NORMAN
NOVATO, CA—Mainstream brands are catching up to urban and commuter bike-focused brands when it comes to product selection and quality.
Companies like Trek, Specialized and Giant are making strides in this market. But they’re not the only ones that see this category as having legs.
MONTREAL, Quebec (BRAIN)—Mountain Equipment Co-op (MEC) has
released the results of a survey showing that an overwhelming majority of Montrealers (82 percent) believe that using bikes to commute to work can be an effective way to reduce greenhouse gases and fight climate change.
BOULDER, CO (BRAIN)—Mountain bikers and land managers from across Israel came together recently for five days of education and partnership building.
WASHINGTON DC, (BRAIN)—Park Tool isn't only sponsoring NBDA's Super Seminar Series. The company is also giving away a customized Park Tool folding knife to every dealer that attends.
BOULDER, CO (BRAIN)—Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride.
The ad campaign is entitled "Remember Me" and includes three separate ads, targeting different audiences.
JEFFERSONVILLE, IN (BRAIN)—Trek has partnered with Service Net Solutions for the administration of extended service plans covering a variety of Trek bikes and accessories.
MADISON, WI (BRAIN)—Pacific Cycle's third quarter revenue was up 2.3 percent to $81.3 million from $79.4 million a year ago.
WASHINGTON, DC (BRAIN)—Senator Mark Pryor’s bill, the Consumer Product Safety Commission Reform Act of 2007, jumped its first hurdle this week by passing a Senate Commerce Committee vote.
“Yeah, man, we thought we were really rocking out," said guitarist A.J. Flores. The musicians quickly realized the Bay Area just had an earthquake and that the rumbling had nothing to do with their Metallica cover song.
BOSTON, MA (BRAIN)—Boston mayor Mayor Thomas M. Menino has committed to making Boston a bicycle friendly city.
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