News
COLORADO SPRINGS, Colo. (BRAIN) — Sara Jarrell has been appointed SRAM's women's program coordinator. The new position will focus on educating women and developing complementary excitement around SRAM, RockShox and Zipp products.
GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a manufacturer of recumbent tricycles and tricycle accessories, is expanding its dealer sales team with the addition of Jessie Gater.
LAS VEGAS (BRAIN) — Performance Bicycle is making increased use of IBM's Watson Customer Engagement services, which allows the retail chain to use consumer data, including browsing history on the Performance website, to tailor its sales and marketing approaches, online and offline.
SHERIDAN, Wyo. (BRAIN) —Foldaway Solutions is now bringing Oyama folding bikes to the U.S. for the first time. Oyama, based in China and Taiwan, is a 50 year old brand that has been making folding bikes for about 30 years. The U.S. product line will include seven models, priced from $369 to $1,299.
TAICHUNG, Taiwan (BRAIN) — The Finnish accessory brand Herrmans Oy Ab has opened a new office in Taichung city to manage its Taiwan warehouse and serve regional customers.
PORTLAND, Ore. (BRAIN) — Do you have some compelling video footage from your store showing how brick-and-mortar bike shops can be the center of their local community bike culture? Portland's Filmed by Bike film festival wants to hear from you.
TURIN, Italy (BRAIN) — 3T is now offering a specially painted version of the Lauf Grit suspension fork as an option for its Exploro Team aero gravel bike frame.
SUN VALLEY, Idaho (BRAIN) — Assos of Switzerland is now sponsoring mountain biker Rebecca Rusch as a brand ambassador and sponsored rider who will participate in product development.
LAKE ELSINORE, Calif. (BRAIN) — After a year and a half of development, Spēd Precision says its wheel production has ramped up and the brand is now shipping globally.
WILTON, Conn. (BRAIN) – Dorel Sports has promoted Ana Paula Nogueira to senior business manager for Latin America. Nogueira has been with Caloi, a division of Dorel Sports, since 2006 in marketing roles of increasing responsibility, most recently as senior marketing manager, Latin America.
TAIPEI, Taiwan (BRAIN) — Lazer Sport has appointed Jo McAleer as sales director for Lazer Sport NV. She started March 15 and will represent Lazer at next week's Taipei Cycle Show, along with Sean van Waes, Lazer Sport NV's CEO.
DENVER (BRAIN) — Gates Corporation is looking to the international share bike and industrial/commercial bike market for sales growth of its belt drive systems.
ST. PAUL, Minn. (BRAIN) — Park Tool's 2017 team sponsorships include three World Tour teams, four Continental Pro teams, six women's pro road teams and a variety of other mountain bike, multisport, and cyclocross teams and athletes.
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