News
PORTLAND, Ore. (BRAIN) — Showers Pass has hired Jeremy Rider as its new national sales manager in June. Rider has had a long career in the outdoor industry, most recently as the national sales manager at Zoic.
CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.
BLOOMINGTON, Minn. (BRAIN) — Salsa Cycles told its dealers Friday that it plans to begin selling through select REI stores in July. The QBP-owned brand said it will sell model-year 2017 at 11 stores, and will be “starting small.”
CANTON, Mass. (BRAIN) — Kryptonite has launched a global Anti-Theft Protection Offer (ATPO) that covers select U-locks and chains from the company's line for as long as five years. The program is now available in 30 countries, including 24 in Europe as well as the United States and Canada.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."
KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.
SANTA CRUZ, Calif. (BRAIN) — Project Bike Tech, a bike tech skills program for high school aged youth, is expanding nationally and now has the endorsement of the Bicycle Product Suppliers Association.
FOUNTAIN VALLEY, Calif. (BRAIN) — E-bike maker Pedego is opening its fifth Colorado store on June 28, in Denver.
CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.
BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.
LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.
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