News
MONTEREY, Calif. (BRAIN) – This year's Bicycle Leadership Conference in Monterey will pick up the conversation where it left off last year, examining some of the brutal truths facing our industry.
AUSTIN, Texas (BRAIN) — The newly formed Professional Bicycle Mechanics Association is working with United Bicycle Institute to develop a standardized mechanic certification. Once completed, the certification process would allow instruction and testing by organizations including UBI and others.
NEW YORK (BRAIN) — Kent International's Bicycle Corporation of America factory in South Carolina was the subject of a segment on CBS Evening News this week, which emphasized the factory's use of automation to reduce labor costs.
WATERLOO, Wis. (BRAIN) — Trek Bicycle will move its major dealer event, Trek World, from its traditional August dates to Oct. 30-Nov. 1 this year.
DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.
SAN DIEGO (BRAIN) — Traditional bike sales may have been flat — at best — in 2016, but sales of Elliptigo's "elliptical bicycles" were up 30 percent, company says.
DETROIT (BRAIN) — City officals held a groundbreaking ceremony Tuesday for a new $4 million multi-sport complex that will include an indoor velodrome.
GOLDEN, Colo. (BRAIN) — Jefferson County Open Space rangers tested visitor awareness and acceptance of e-bikes last month at a small but popular urban park in the Denver suburbs.
SAN JOSE, Calif. (BRAIN) — BicycleBlueBook.com has been a popular website for years for bike owners curious about their ride's value — it now attracts about three quarters of a million monthly visitors.
PBMA president James Stanfill says the Internet challenges retail mechanics to keep it pro.
OGDEN, Utah (BRAIN) — Mike Wilson, Americas brand manager for Amer Sports-owned Mavic, and Mavic community marketing manager Mark Niemiec have left the company to pursue other interests.
DENVER (BRAIN) — Haibike is moving its U.S. headquarters from Simi Valley, California, to Denver, and bringing on a new operations manager, Jed Paraso. The brand's new office is located in southeast Denver and will house sales, service, marketing and logistics.
PETALUMA, Calif. (BRAIN) — More than 1,000 riders from 43 countries have joined a wide-ranging saddle study being led by Dr. Roger Minkow.
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