News
PLEASANT VALLEY, Mo. (BRAIN) — Paceline Products Inc. has retained Adventure Advertising as its new agency of record.
PORTLAND, Ore. (BRAIN) — Bicycle shipping service BikeFlights.com has launched a "Buck Up for Bikes" advocacy program to support the National Interscholastic Cycling Association.
DURANGO, Colo. (BRAIN) — Tailwind Nutrition has expanded its use of non-GMO ingredients to the brand's entire line of products.
Besides being GMO-free, Tailwind products are billed as all-natural, dairy-, soy- and gluten-free, and easy on the stomach.
OGDEN, Utah (BRAIN) — Mavic's trademark yellow race neutral support vehicles will be provided by Volkswagen this year at North American events.
Our industry is in freefall with what's now a freewheeling schedule of product-porn and profit-challenged early spring sales while snow still blankets the ground in some regions of the country.
SEATTLE (BRAIN) — With help from neighbors, the city and the bike industry — including a chastened Specialized Bicycle — G&O Family Cyclery is coming back with a new, temporary location a month after a gas-line explosion nearly destroyed its shop.
LONGMONT, Colo. (BRAIN) — Retailers Rick and Jill Emerson, who own Bike-n-Hike in Longmont, are welcoming Colorado's spring season with open arms this year. As recipients of BRAIN's second Retail Remodel Project, the Emersons are already seeing positive results all around.
CARLSBAD, Calif. (BRAIN) — RIDE BMX, a longstanding freestyle BMX website, is adding a racing section to its site. The site's operators said Hi Torque Publication's decision to stop publishing BMX Plus! magazine last year spurred their move.
TULSA, Okla. (BRAIN) — Voters here on Tuesday approved spending $15 million to build a new BMX racing facility, including the new headquarters of USA BMX and the American Bicycle Association, which plans to move from Arizona to Oklahoma this year.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design and co-sponsors Charge Bikes and SRAM will produce the second edition of its Grinduro festival this fall in Quincy, California. The event, which includes a enduro/gravel grinder competition, live music, food and camping, will be held Oct.
MONTEREY, Calif. (BRAIN) — Park Tool will show its new TS-4 Professional Wheel Truing Stand at next week's Sea Otter Classic. The tool brand also will show off its new MW-1 Mobile Workshop Event Trailer, which will offer free loaner tools and work stands and will showcase more than 400 Park Tool products.
TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.
OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep.
Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.