News
SANTA CRUZ, Calif. (BRAIN) — Sean Madsen, who has performed thousands of bike fits on world-class athletes using the most cutting-edge equipment available, has formed a new company with the aim of teaching bike shop employees how to do fits on everyday riders, using whatever equipment is available.
LONG BEACH, Calif. (BRAIN) — Pioneer Electronics USA Inc.'s Cycle Sports division has released the SGY-PMLTC Power Meter Installation Kit, allowing consumers to add its Single Leg Power Meter to existing compatible Shimano 11-speed Dura-Ace, Ultegra or Shimano 105 left arm cranks.
EUGENE, Ore. (BRAIN) — In honor of National Bike Month, Rolf Prima is offering bike shop workers an employee purchase program throughout the month of May.
The wheel maker's Built on Demand custom program is also discounted, and shop employees can get a free custom decal upgrade.
MINNEAPOLIS (BRAIN) — Kinetic has expanded its relationship with Minneapolis-based Adventure Advertising. Adventure, which has served as Kinetic's marketing agency of record since early 2015, will now also lead the company's public relations efforts.
STOCKHOLM (BRAIN) — Thule Group saw sales growth of 6 percent in the first quarter, reporting its strongest sales in Europe. The company introduced new products in several categories in the quarter and announced a reorganization of its North American distribution structure.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has donated four mountain bikes to the San Rafael (California) Fire Department to use in a bicycle-mounted Fire Medic program.
IRVINE, Calif. (BRAIN) — Felt Bicycles has made four new hires in sales, product management and marketing — including industry veteran Adam Micklin as director of sales, international.
BOSTON (BRAIN) — Wide Angle Podium, launched in April, is a podcast network featuring several popular cycling podcasts, including Crosshairs Radio, The Slow Ride Podcast, and the newly launched Myerson Line podcast, featuring recently retired pro cyclist Adam Myerson.
MIAMI (BRAIN) — J&B Imports will now sell the Schwalbe Active Line products throughout the U.S. Schwalbe's Active Line tires are targeted at price-conscious consumer while still providing effective puncture protection and reliable durability.
The line includes road, mountain bike and trekking tires.
LONGMONT, Colo. (BRAIN) — CrossVegas has been named the Best Event of the 2015-2016 UCI Cyclo-cross World Cup Season by the UCI. The event, held last September in Las Vegas, was the first UCI Cyclo-cross World Cup held outside Europe.
OSAKA, Japan (BRAIN) — CateEye is promoting a street art campaign that gathers local artists to curate and assemble self-guided routes through the selected city's most impressive street art at night. The artists use CatEye lights to illuminate and record each stop.
BOULDER, Colo. (BRAIN) — PeopleForBikes's fifth annual National Bike Challenge starts Sunday, May 1. The promotion seeks to have more than 100,000 bike riders tally 75 million miles ridden between Sunday and Sept. 30 this year. This year's event is sponsored by Kimberly-Clark's Cottonelle Products Brand.
PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has named Verde Brand Communications as its public relations and brand communications agency of record.
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