News
PROVIDENCE, R.I. (BRAIN) — G-Form is now working with mountain bike champion Brian Lopes.
HEERENVEEN, Netherlands (BRAIN) — Accell Group said it recorded higher turnover and profit in the first quarter of this year compared to last year due to higher demand for higher priced e-bikes and sport bikes.

WATERLOO, Wis. (BRAIN) — A Trek spokesman said the company was "just as surprised as anybody else" to see its mountain bikes on the Sam's Club website recently. A Sam's Club spokesperson said the bikes were sourced from legitimate channels.
CHAPEL HILL, N.C. (BRAIN) — Performance Bicycle is offering a $20 discount and a free bike inspection to customers with Sport Chalet loyalty cards.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has hired Kelly Reyes as the organization's new vice president of membership, a new position that oversees the membership department.

AUSTIN, Texas (BRAIN) — The Professional Bicycle Mechanics Association is getting off the ground with its first board of directors, elected during a conference call last week.
The association has named five board executives and confirmed an additional four members-at-large.
SAN FRANCISCO (BRAIN) — Strava is encouraging bike commuters to log their miles on the social app if they ride to work on May 10, which the company is promoting as its Global Bike to Work Day Challenge.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Registration is now open for all retailers, distributors and media planning to attend the 2016 Interbike Expo in Las Vegas.
SACRAMENTO, Calif. (BRAIN) — The industry has reached its $60,000 fundraising goal to help the California Bicycle Coalition promote its proposal for rebates of up to $1,000 for the purchase of an e-bike, and up to $500 for a conventional transportation bike.
SAN JOSE, Calif. (BRAIN) — Giant Bicycle is working with Bicycle Blue Book, encouraging its dealers to use the company's used bike trade-in program to drive new bike sales.
HELSINKI (BRAIN) — Mavic sales were down 2 percent in the first quarter, according to its parent, Amer Sports, which reported its total sales were up about 10 percent.
BOULDER, Colo. (BRAIN) — The Danish ceramic bearing manufacturer CeramicSpeed has hired ORIS Intel for U.S. retail price monitoring services, and is announcing new policies it says will protect its resellers.
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added Mike Mautner as the company's second outside factory rep for the state of California as well as the Nick Henjum of the Tsunami Sales Group to cover Arizona, New Mexico and Southern Nevada.