News
NORTH ATTLEBOROUGH, MA (BRAIN) — Todson is working with Brand Protection Agency to monitor and enforce its new MAP policy, which goes into effect Friday for the company's OnGuard and Topeak brands.
FORT COLLINS, CO (BRAIN) — Hawley will become Swobo's exclusive U.S. distributor effective Friday, Nov. 1.
FORT COLLINS, CO (BRAIN) — Niner Bikes has hired Armando “Mondo” Aguilera as the brand's new territory representative for Northern California, Oregon, Washington and Idaho; the brand also has hired James Scriven as senior graphic designer.
SOUTH PASADENA, CA (BRAIN) — Cycling journalist Patrick Brady has won a silver medal in the 2013 Lowell Thomas Travel Journalism Competition for the piece "My Day With Ilya," which ran in Peloton magazine. Brady is a contributor to Peloton and is publisher of RedKitePrayer.com.

SANTA FE, NM (BRAIN) — New Mexico distributor BTI is now distributing protective gear from Leatt Corp.
Many believe that buying from local independent businesses is a good thing, but is there credible research to back that up?

SEATTLE, WA (BRAIN) — The chilly third and final day of BRAIN's Dealer Tour of Seattle started and ended in a shroud of fog, giving us a true taste of late fall in the Pacific Northwest.

SEATTLE, WA (BRAIN) — Before crossing Puget Sound to Bainbridge Island to visit BI Cycle and Classic Cycle, Day 2 of BRAIN’s Seattle Dealer Tour got under way with a sampling of urban riding highlighting the accomplishments of local advocates as well as the challenges they face in fostering two-wheel transit here.

SEATTLE, WA (BRAIN) — The retailers were as varied as they come on the first day of BRAIN's Dealer Tour of Seattle. The tour started at mega-retailer REI's flagship store, a stunning and expansive retail space that caters to commuters and families.

SEATTLE, WA (BRAIN) — BRAIN editors, sponsors and industry guests are hitting the roads of Seattle, on bike, Tuesday on the first day of a three-day tour of the city's retailers.
A British market study shows that retail staff members are the key to making customers feel comfortable while shopping, and also cause them to buy and spend more.
LOS ANGELES, CA (BRAIN)—The idea to start a women’s mountain biking group in southern California was sparked over happy hour conversation. Good friends and avid mountain bikers Wendy Engelberg and Kim Cofield saw a need for a place for women to meet other lady cyclists.