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CatEye America publishes revised UMAP policy

Published March 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.

The revised policy will be emailed to authorized retailers on file, printed in the CatEye Spring 2015 catalog, and published on the new CatEye B2B website,, which will launch this spring. The MAP policy also is available on QBP's website and through SmartEtailing's MAP Protection Service.

CatEye has hired an additional staff member and hired Oris Intel to assist with online price monitoring and policy enforcement.

"Cateye America and our parent company, CatEye Co., Ltd., are committed to managing and enforcing MAP in the U.S. as part of our global brand pricing strategy. Our intent with the new unilateral policy and enforcement guidelines is to stabilize pricing, improve retailer margins and enhance CatEye's competitive position in the cycling and sporting goods industries," said Bob Daniels, national sales manager at CatEye America.


Topics associated with this article: MAP

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