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Digital marketing experts from Lululemon, Arc'teryx and other brands to speak at Whistler Bike 2016 conference

Published May 6, 2016

SQUAMISH, British Columbia (BRAIN) — Experts from some major non-bike brands will speak about e-commerce, brand advocacy and other topics at the upcoming Whistler Bike 2016 conference, being held May 29-June 1. The second annual conference is sponsored and produced by and Whistler Mountain Bike Park.

Besides a schedule of speakers over three days, the agenda includes ample opportunity to do lift-served riding at Whistler.

New confirmed speakers include:

  • Eric Peterson, the senior vice president of global community for Lululemon Athletica, who will speak about "Approaching the opposite sex: Making lululemon alluring to men, one pedal stroke at a time."
  • Richard Ngo-Tran, vice president of marketing for IM360, who will talk about the use of 360-degree video in marketing.
  • Amber Turnau, marketing communications manager for social media for Telus. She will talk about "Giving technology a human touch: Taking technically-oriented product and making it relatable and desirable."
  • Steve Thorp, the CEO of The Settlement Building/Postmark Brewing. He will talk about incorporating indie musicians, travel partnerships and more in digital brand building.
  • Jurgen Watts, the manager of global digital marketing for Arc'teryx. Watts will talk about "Planning your digital portfolio: Herd your content channels, social spend and ecomm brainwaves into one cohesive plan."
  • Youri Hollier, social media manager for Lightspeed POS and DAVIDsTEA. His talk is titled, "Keep the conversation going: Two-way social media that counts. How to turn your fans into friends and convert along the way."

The full list of speakers, the agenda and more information is at

Topics associated with this article: Web/Internet, Media/Publishing, Tradeshows and conferences

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