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PressCamp rebrands winter edition with focus on road market

Published June 8, 2016

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

“We saw the trend organically moving this direction over the past three years: more road bikes, apparel, helmets, components and the like. So we recently decided that we would like to host the first open media event specifically for exciting new road products,” PressCamp stated.

“Of course, cyclocross, gravel, adventure, touring, urban and e-bikes are also welcomed, but we would really prefer to allow these road segments to have more focus and quality time with vertical and active lifestyle media.”

Bike PressCamp Road will return to PressCamp Winter’s venue of the past two years, the Westlake Village Inn in Southern California, from Jan. 23-26, 2017.

For more information, visit the PressCamp website.

Topics associated with this article: Media/Publishing, PressCamp

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