You are here

Cyclone Bicycle to become exclusive US distributor of Cinelli

Published November 14, 2016

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle is the new exclusive distributor of Cinelli USA bikes and frames, which were previously distributed by BTI.

Existing parts and apparel distributors will be able to continue ordering and stocking Cinelli P&A merchandise but all bikes and frames will come through Cyclone.

"The recent growth of the urban market and Cinelli's position in the fixed gear scene has grown significantly, thanks to our collaboration with BTI," said Fabrizio Aghito, vice president of Cinelli's parent company, Gruppo SRL.

"As we enter 2017, we wanted to focus on expanding market penetration and improve service to both dealers and consumers," Aghito said. "This partnership with Cyclone will create a new and expanded distribution hub, increasing coverage in every market in the Americas."

The company will stock the entire Cinelli product line, with an emphasis on complete bikes and framesets, including the brand's high-end race bikes.

"Cyclone is uniquely positioned to provide superior distribution for Cinelli. This is a win-win for both companies," said Erik Deeter, Cyclone Bicycle's CEO. "We're fired up about this partnership and have put together an expanded rep force who are passionate about the Cinelli brand."

Üma Kleppinger, Cyclone's brand manager, said, "We're excited about forming a close relationship with a manufacturer with such an esteemed pedigree. Cinelli is a bicycle history-lover's brand. There is an incredible product array that U.S. consumers are unaware of, so we'll be providing marketing support through strategic consumer campaigns and dealer education to elevate brand awareness."

Cyclone will have limited availability of bikes and frames around Thanksgiving, with complete inventory arriving around Christmas. Pricing and dealer programs will be released soon.

Topics associated with this article: Distributor news

Join the Conversation