CORTEZ, Colo. (BRAIN) — Osprey Packs has signed a distribution agreement with Quality Bicycle Products and has joined the distributor’s Dealer’s Choice program. Osprey products will available at QBP.com starting in February.
“QBP brings a wealth of knowledge and deep understanding of the specialty bike market,” said Bill Chandler, Osprey’s director of domestic sales. “Partnering with QBP and their Dealer’s Choice initiative is an important part of our overall strategy to increase Osprey’s presence in the specialty bike market, and to better focus our conversation with retail partners within that channel.”
Alix Magner, QBP’s vice president of sales, said: “Osprey is an outdoor industry leader in the pack category, and we are eager to bring their innovative products to the forefront of the bike industry. Their participation in Dealer’s Choice demonstrates their commitment to helping specialty retailers profitably sell their products. We are excited to offer our retailers increased access to a brand that is committed to innovation, quality and its customers.”
In preparation for the February launch, Osprey will train QBP’s sales and customer service teams. It will also participate in QBP’s Frostbike and SaddleDrive events to engage with dealers.
