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Dave Cullinan joins Rokform

Published March 3, 2017

IRVINE, Calif. (BRAIN) — Dave Cullinan, a former world champion downhill racer who has been Troy Lee Design's national sales manager, is joining Rokform as its new vice president of business development.

Cullinan will oversee brand direction, sales and marketing for Rokform, which is a designer and manufacturer of phone cases and accessories. The company said Cullinan will spearhead its efforts to appeal to the action sports community.

"I'll always be a brand ambassador for TLD [Troy Lee Designs] and will always consider that team family," said Cullinan, "but the opportunity to rejoin my former crew at Rokform was too sweet a deal to turn down." Cullinan joined TLD staff three years ago after being an athlete ambassador for about 20 years.


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