Both are non-negotiables in a Bicycle Retailer’s marketing plan.  Today the market requires both a mastery of bathrooms and the art of super niche social media, among other things.  Properly played both can be brand celebrations of your specialty retail shop.

Rain stopped but winds picked up as our crew worked its way southeast to Fort Worth.

On the final day of the tour we rode on scenic multi-use trails and paths as we visited shops in central Dallas.

Though the forecast called for some showers, unrelenting rain drenched riders on the first day of the Dallas/Fort Worth Dealer Tour.

Eight Tactics 1.0 Brands Are Using Right Now to Break Through the Perfect Competition Barrier.

In my last Brain Blog post ago I poo-poo’ed the coming electric bicycle groundswell and rallied for electric scooters and folding bikes. As promised, here’s a part two hallucination wrapped around my big wish for folding bicycles in urban markets.  

It’s an ego-driven epidemic in bike shops. It scares away customers. It’s the Authority Battle. 

Industry Experts (including you) weight in on the “Perfect Competition” Model Of The Bike Biz

Five days on a bike in the Bay Area last week showed me how much progress we’ve made in creating a bike-friendly America.

Why Business Schools say Bike 1.0 will never win (hint: it’s because we’re too Perfect.)

Plan A...Embrace change and make some lemonade.....

It’s not about Anaheim, folks. And at the end of the day, it’s not even about August.

Tagged Interbike

It has been said having a high level of reversibility on a business decision can be a good thing.

We’re not super-sure why you made the Double A (Anaheim, August) move in the first place. That no longer matters. Harmony is restored.

Tagged Interbike

That Top Retailers know about…and most Suppliers don’t

BRaIN celebrated the Top 100 retailers at Interbike. 1,000 dealers jeered. Eddy Merckx smiled.

Like they say, when someone tells you “it’s not about the money”…it’s ALL about the money. Just ask two of the groups complaining loudest about the new Interbike dates and venue.

Tagged Interbike

When one of America's top retailers voluntarily parts ways with America's largest premier bike manufacturer, there's gotta be a back-story.

Bummer…..read about the British millionaire businessman who bought Segway last year.

Interbike’s increasingly problematic future has its seeds in Interbike’s
equally problematic past. Here’s a teensie-weensie history lessons that
show why we're not in Kansas anymore, Toto.


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