Product/Tech
CHICAGO (BRAIN) — SRAM's new Code brakes are based on the company's Guide brakes, with larger fluid reservoir and pistons for more power for downhill racing and e-MTB use.
LONGMONT, Colo. (BRAIN) — Elite's new Vico bottle cage and Fly bottle were designed for lightness and durability.
GOLDEN, Colo. (BRAIN) — Feedback Sports has updated its bike maintenance app to integrate with the Strava app, to use mileage data from Strava to help riders plan maintenance.
MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.
MONTEREY, Calif. (BRAIN) — Magura has the MT Trail Sport hydraulic disc brake, which it called the "little sister" to the MT Trail Carbon brakes, which have been on the market for one year.
MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.
MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.
MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss.
MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.
OGDEN, Utah (BRAIN) — Enve has introduced a new carbon road fork for aftermarket and OE use. The fork is made for modern demands, including clearance for 32mm tires, a low axle-to-crown height of 370mm, internal brake hose routing and flat mount disc brake mounts.
MONTEREY, Calif. (BRAIN) — Race Face and Easton are both getting into the power meter market with a $600 spindle-based system that is compatible with cranks from both brands.
The two brands, owned by Fox Factory, also are introducing a variety of new components this week at the Sea Otter Classic here:
SAN FRANCISCO (BRAIN) — Strava has introduced a new feature on its mobile app and website: Club Events. The feature lets groups create events with planned routes, send invitations with RSVPs, and share the event on other social media.
ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles has released the Yo Eddy! Road Fork, now being made by frame builder Chris Igleheart.
HUNTSVILLE, Ala. (BRAIN) — MechOptix, the maker of an automatic brake light for motorcycles, is now offering a light for bicycles using a similar sensor technology.
JUPITER, Fla. (BRAIN) — Velocomp LLC has released a mobile training app developed with well-known coach and author Hunter Allen. The PowerHouse app was developed specifically for use with the PowerPod BLE power meter.
COLORADO SPRINGS, Colo. (BRAIN) — RockShox has overhauled its popular Pike fork with a lighter chassis, the addition of its Charger 2 damper and its Debonair negative air spring.
KEMPELE, Finland (BRAIN) — Polar's newest GPS bike computer features advanced power meter compatibilty and power metrics, as well as smart coaching and Strava Live Segments.
The M460 features an black, fiber-like surface texture with improved button grip.
BOULDER, Colo. (BRAIN) — According to VeloPress, women are becoming endurance athletes in record numbers.
In the publisher's latest book, author Alicia DiFabio explores the surge of women in sports in her own personal story.
PORTLAND, Ore. (BRAIN) — Showers Pass new The Odyssey Jacket is made for urban cycling, with a lightweight soft shell material with a reflective map design.
MINNEAPOLIS (BRAIN) — Wolf Tooth Components is manufacturing a new under-bar remote, the Digit, for 9point8 DropLoc seatposts like the 9point8 Fall Line. It is available now from 9point8.
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