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Chamois Butt'r unveils new product packaging

Published April 4, 2017
Company is also introducing new pump-top bottle for team sharing.

PLEASANT VALLEY, Mo. (BRAIN) — Chamois Butt'r has unveiled updated packaging across its entire product collection, making use of the brand's updated logo. The brand also is introducing a new 32-ounce pump-top bottle for both its Original and Her' creams. The pump-top and larger size make it ideal for team sharing, the company said.

The new packaging was created by Minneapolis-based Adventure Advertising. It uses color coordinated tags to easily identify products. For example, Chamois Butt'r Original will use yellow, Her' will use magenta, and Eurostyle will use teal.

In addition to graphics, the tubes' new hang-hole design offers multiple merchandising options for retailers, including shelf-top display or cross-merchandising options like hanging alongside cycling shorts.

Chamois Butt'r GoStik 2.5 oz. also gets a packaging upgrade with a clear blister pack design that displays the GoStik container within the package, compared to the box used previously.

"After 25-plus years of making Chamois Butt'r with gradual changes in our packaging and graphics, we decided to make a change in 2016 to make our product collection look more uniform," said Steve Matthews, the president of Paceline Products/Chamois Butt'r. "Last year, we began working with Adventure Advertising because of their strong design and branding skills. We love the creativity they brought to our ads, so we tasked them with updating and unifying our packaging design. I am very pleased with the outcome of their work and am extremely proud to introduce our new packaging designs. I hope our customer will like the new look as much as we do."

The new packaging debuts in conjunction with an updated Chamois Butt'r website.

More information at Retailers can place orders by calling 888-411-0287, by emailing sales at or by contacting an authorized distributor.

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