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Nearly 500 organizations join REI in #OptOutside program

Published November 16, 2016

SEATTLE (BRAIN) — In its second year, so far 475 organizations, including government agencies, non-profits and businesses, have pledged to participate in REI's #OptOutside promotion, which encourages businesses to shut down on Black Friday, Nov. 25, and take part in outdoor activities that day. 

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Last year, about 170 organizations participated.

This year, notable participants include the National Park Service, which is allowing free visits to parks in 22 states next Friday. 

Subaru is promoting a campaign to get outside with dogs on Black Friday. The brand is providing a fleet of cars and drivers in New York to take shelter dogs out into nature for the day. Subaru retailers will remain open on Black Friday, however.

 

 

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