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Nearly 500 organizations join REI in #OptOutside program

Published November 16, 2016

SEATTLE (BRAIN) — In its second year, so far 475 organizations, including government agencies, non-profits and businesses, have pledged to participate in REI's #OptOutside promotion, which encourages businesses to shut down on Black Friday, Nov. 25, and take part in outdoor activities that day. 

Last year, about 170 organizations participated.

This year, notable participants include the National Park Service, which is allowing free visits to parks in 22 states next Friday. 

Subaru is promoting a campaign to get outside with dogs on Black Friday. The brand is providing a fleet of cars and drivers in New York to take shelter dogs out into nature for the day. Subaru retailers will remain open on Black Friday, however.