Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Hugh Walton to join Descente North America

January 22, 2013
Hugh Walton

BOULDER, CO (BRAIN) — Hugh Walton is going back to work for Descente, the clothing brand with which he has had a long relationship.

Posted in Industry News

Minnesota company selling LeMond trainers

January 16, 2013
The LeMond Revolution trainer

MINNEAPOLIS, MN (BRAIN) — A new company based in Minneapolis is resuming sales of LeMond bike trainers to the IBD market and consumer direct.

Posted in Industry News

Zipp offering lower-priced wheels

January 16, 2013
The Zipp 30 Clincher rear hub.

INDIANAPOLIS, IN (BRAIN) — SRAM-owned Zipp Speed Weaponry is introducing two new road wheels that will sell for lower prices than the company has hit in several years.

Posted in Product/Tech

Lock innovators look to Kickstarter

January 8, 2013
The Interlock cable pulls out of the seatpost.

VANCOUVER, BC (BRAIN) — Kickstarter.com continues to be a popular tool for innovators in the bike industry, who increasingly are using the crowd-funding site to complement other investment possibilities.

Posted in Industry News

Sampson offers bike fitter's dream pedal

January 7, 2013
Denver company also spins off its schwag business
The Sampson Stratics FS pedals are adjustable in many directions

DENVER, CO (BRAIN) — Sampson Sports has two new pedals — including one model with an innovative bike fitting feature — and is splitting off its private label business for events into a new company called Event Gear.

Posted in Industry News

'Container cliff'?

December 20, 2012
Shipping firm says East Coast strike likely as talks break down

MIAMI, FL (BRAIN) — A major shipping logistics firm says that "the likelihood of a strike is high" after contract negotiations broke down this week between the longshoremen's union and East Coast port operators.

Posted in Industry News

Non-profit speaks out on helmet confusion

December 20, 2012
Use of skateboard helmets endangers BMXers, group says
A scene from the ARF video as pro riders visit a helmet test lab

TEMECULA, CA (BRAIN) — A non-profit devoted to helping injured extreme sports athletes is launching a campaign to inform BMX riders about the difference between BMX and skateboarding helmets.

Posted in Industry News

YouTube launches cycling channel with SHIFT

December 13, 2012

BATH, England (BRAIN) — Cycling communications company SHIFT Active Media is taking the lead in establishing a new official YouTube channel devoted to cycling.

Posted in International

Non-friction department

December 10, 2012
New company specializes in testing rotating friction in bike parts
Smith in his lab Monday.

BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.

Posted in Product/Tech

New trainer brand focuses on consumer direct in first season

December 7, 2012
Cascade Fluidpro Power trainer

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.

Posted in Industry News

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