Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 5, 2017
The LeEco Super Bike is a CES award winner.

LAS VEGAS (BRAIN) — Amidst the smart hairbrushes and connected toasters, there are a number of bike-related products on display this week at the Consumer Electronics Show.

Posted in Product/Tech
December 20, 2016
Committee will try to get travel and tourism projects included in Trump's infrastructure plans.

WASHINGTON (BRAIN) — Amongst the airport and port authority executives, convention center operators and regional tourism officials participating in a new national committee on travel and tourism, cycling and bicycle touring have a voice: Jim Sayer, executive director of the Adventure Cycling Association.

Posted in Industry News
December 20, 2016
The Year of the Rooster Velo saddle.

LONGMONT, Colo. (BRAIN) — It's not often that foam is in the news, but when the world's largest bike saddle maker, Velo Saddle, says it has begun using its first new padding material in 35 years, it's worth paying attention.

Posted in Product/Tech
December 20, 2016

SANTA CLARITA, Calif. (BRAIN) — Recently retired pro road racer Jon Hornbeck is the new editor of Hi-Torque Publication's Road Bike Action magazine. 

Posted in Industry News
December 20, 2016

MINNEAPOLIS (BRAIN) — Two partners — including one bike industry veteran — have bought Velofix franchise rights to the entire state of Minnesota in what the mobile bike repair franchiser said was its largest U.S. deal to date.

Posted in Retail News
December 19, 2016
Young Liu and Bonnie Tu.

TAICHUNG, Taiwan (BRAIN) — Giant Manufacturing announced some historic management changes following a board of directors meeting Friday. Company founder King Liu is retiring as the company's chairman and Tony Lo is retiring as CEO. 

Posted in International
December 9, 2016

WESTON, Conn. (BRAIN) — Industry veteran Steve Cuomo is launching an e-commerce business that will start out with a narrow focus: bike tubes.

Posted in Industry News
December 2, 2016
Patterson at Cycology Bicycles.

MARYVILLE, Tenn. (BRAIN) — The Bicycle School, a new consumer and professional mechanics school in East Tennessee, is up and running, having completed its first two-day class early this week.

The school was opened by Tim Patterson, the longtime manager of Maryville's Cycology Bicycles.

Posted in Retail News
December 1, 2016
Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Posted in Industry News
November 15, 2016

CHAPEL HILL, N.C. (BRAIN) — David Pruitt, a longtime Performance Bicycle employee who helped negotiate the retail chain's sale to Advanced Sports International, has stepped down as CEO effective this week. Pat Cunnane, ASI's CEO, has been named Performance's interim president.

Posted in Retail News

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