Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Seattle shop damaged in early morning blast

March 9, 2016
G&O Family Cyclery is the building on the right.

SEATTLE (BRAIN) — G&O Family Cyclery, a three-year-old retailer that specializes in cargo and family transportation bikes, was damaged by an early morning blast Wednesday that destroyed three adjacent businesses in Seattle's Greenwood neighborhood.

Posted in Retail News

American Classic looks to OE sales for growth

March 3, 2016

TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.

Posted in International

Check this: Burke challenges industry leaders to measure their advocacy support

March 1, 2016
Burke speaking at Velo-city Global in Taipei on Monday.

TAIPEI, Taiwan (BRAIN) — As he has done before, Trek's president, John Burke, has challenged the bike industry to support advocacy.

Posted in International

Fuji releases new Gran Fondo line in Taiwan

March 1, 2016

TAIPEI, Taiwan (BRAIN) — Advanced Sports' Fuji brand updated its Gran Fondo line of comfort/performance road bikes with a new frame material technology that damps vibrations.

Posted in New Products

Big Three brands duke it out with March discounts

February 25, 2016
Giant and Trek say Specialized's high inventory is driving the discounts, but Specialized says it's business as usual.
Specialized's sale goes live on Tuesday.

LONGMONT, Colo. (BRAIN) — Three of the largest U.S. bike brands are offering deep discounts on bikes next month, possibly a response to high supplier inventory levels coming out of the winter, although all three brands say their inventory levels are just fine.

Posted in Retail News

UPDATED: Guru Cycles assets to be sold at auction next month

January 29, 2016
UPDATED with information on the tentative Feb. 9 auction.
This frame jig is among the equipment to be auctioned.

Editor's note, Jan. 29, 2016: The Guru auction is tentatively scheduled for Feb. 9. The auction will be conducted by Auctioneer Continental in Montreal.

Posted in Industry News

Fox still evaluating what to do with Marzocchi

November 4, 2015
Company plans to move the brand to Taiwan, will continue some legacy products as it adds new models.

SCOTTS VALLEY, Calif. (BRAIN) — Marzocchi is unlikely to contribute much to Fox Factory’s bottom line for at least a year, Fox executives warned investors Wednesday, saying it will take some time and money to resurrect the Italy-based brand, which is currently dormant.

Posted in Industry News

Fruita, Colorado, looking for bike-industry love

September 17, 2015

LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.

Posted in Industry News

Trek to begin online bike sales — Dealers will assemble bikes and get a service commission

August 6, 2015

MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Bikes will be shipped to the brand's retailers — not direct to consumers — for assembly, and retailers will receive a service commission on each sale.

Posted in Industry News

Blue Cycles transitions to West Coast; Harad no longer with the company

July 31, 2015
UPDATED

LAFAYETTE, Colo. (BRAIN) — Blue Cycles is transitioning its operations to the West Coast and readying for an introduction of its 2016 line even as its CEO, Steven Harad, is no longer with the company.

Posted in Industry News

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