Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Denver retailer suffers break-in, learns some lessons

November 7, 2017

DENVER, Colo. (BRAIN) — Someone drove a pickup truck through the front of SloHi Coffee + Bike early Saturday, then loaded up the truck with seven pricey bikes and drove off.

Posted in Retail News

Portland retailer Velotech acquires Trisports.com

November 1, 2017

PORTLAND, Ore. (BRAIN) —Velotech, Inc., which owns the multi-channel retailer Western Bikeworks and e-commerce site BikeTiresDirect.com, has acquired the TriSports.com brand and has relaunched it in place of its current triathlon brick-and-mortar store and e-commerce site, The Athletes Lounge.

Posted in Retail News

Trump tells senator he'll shrink Bears Ears National Monument

October 27, 2017
The 2016 Beehive Ride in Grand Staircase-Escalante NM.

SALT LAKE CITY, Utah (BRAIN) — Utah's Sen. Orrin Hatch said Friday that President Trump told him in a phone call that he plans to take action to shrink Bears Ears National Monument in Utah. Many cyclists and other outdoor recreationalists nationally have opinions on the monument status; but it's not clear if changes for Bears Ears would have direct impact on cycling activity or the bike business.

Posted in Industry News

New 1854 bike brand supports ex-cons while marking abolitionist movement

October 25, 2017
Brandale Randolph. Photo by Ian Barrett/MediaBoss.

FRAMINGHAM, Mass. (BRAIN) — Brandale Randolph's goals for the bike brand he founded last year would be unfamiliar to some entrepreneurs.

Posted in Industry News

Uncertainty and devastation as California retailers and industry members are scorched by wildfires

October 13, 2017
UPDATED: At least three CamelBak employees lose houses as fires damage homes and trails, force evacuations.
Leipheimer at his former house in Santa Rosa, from his Instagram feed.

SANTA ROSA, Calif. (BRAIN) — Retailers, industry suppliers and other members of the cycling community in California are living through scary times as multiple wildfires scorch some of the country's most popular riding areas, including the Napa Valley.

Posted in Retail News

Utah retailer works to establish a new name, and eyes expansion after agreement with Canyon

October 10, 2017

DRAPER, Utah (BRAIN) — After 24 years in business, the four Canyon Bicycles stores in the Salt Lake City area are sporting a new name — Hangar 15 — following an agreement with the German consumer-direct brand Canyon.

Posted in Retail News

Velofix eyes ’new approach’ for Manhattan

October 3, 2017
The mobile franchiser is considering smaller vans or "Velofix Light" operations.

VANCOUVER, British Columbia (BRAIN) — Mobile service franchiser Velofix may depart from its usual practices as its eyes expansion into the core of the Big Apple.

Posted in Retail News

Interbike Q&A: Vegas retailer counts on bike community support in gubernatorial bid

September 19, 2017
Jared Fisher owns Las Vegas Cyclery, Moab Cyclery and touring company Escape Adventures. He’s vying for the Republican nomination in the Nevada governor’s race.

LAS VEGAS (BRAIN) — Las Vegas bike shop owner Jared Fisher says his experience in retail and running a bike touring company — and the connections he has made in 25 years in those businesses — are a key advantage to his run for the Republican nomination for Nevada governor.

Posted in Retail News

Trek sued over use of the Farley name on fat bikes

September 15, 2017
UPDATED: Trek calls suit "groundless."

LOS ANGELES (BRAIN) — A company that claims to own the rights for the late comedian Chris Farley's intellectual property has filed a $10 million lawsuit against Trek Bicycles in a California court, claiming that Trek's Farley fat bike models capitalize on the name without permission.

Posted in Industry News

California retailer Mike's Bikes acquires e-commerce bike brand Public Bikes

September 8, 2017

NOVATO, Calif. (BRAIN) — Mike's Bikes, which has 12 locations in Northern California, is acquiring Public Bikes, a San Francisco-based brand that sells city bikes and accessories online and through a limited number of brick-and-mortar stores.

Posted in Industry News

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