Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

September 2, 2014
The Canyon MRSC on display at Eurobike last week.

FRIEDRICHSHAFEN, Germany (BRAIN) — BMC’s Impec concept bike wasn’t the only theoretical display bike on show at Eurobike. Canyon Bicycle, which is not distributed in the U.S. currently, showed a wild idea for a totally wired (and wireless) high performance full suspension road bike.

Posted in Product/Tech
August 27, 2014
Knight Composites execs include veterans of Enve, Reynolds, Cervélo and more.
Knight's 95 mm clinchers.

FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic features, as well as an international dream team of wheel and carbon fiber industry veterans as its founding executives.

Posted in Product/Tech
August 26, 2014
A Swiss Giro distributor explains MIPS to a retailer Wednesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

Posted in Product/Tech
July 3, 2014
It's not over for the LUG.

LARAMIE, Wyo. (BRAIN) — LiveUpdateGuy.com will offer live interactive text coverage of the Tour de France for the third year.

Posted in International
May 28, 2014
The League takes a look at how American bicyclists die.
The report is available for free download from the League website.

WASHINGTON (BRAIN) — For years, friendly bike advocates have re-assured nervous newbies that — despite their fears — it's very rare for bikes to get hit from behind by cars or trucks. Turns out, maybe the newbies have reason to be nervous.

Posted in Industry News
May 1, 2014

BROOKLYN, N.Y. (BRAIN) — It’s possible, in some distant future, that an e-commerce customer support specialist with literary and dramatic aspirations will write a stage musical set in her cube farm.

Posted in Retail News
April 23, 2014
Chris Tutton

SCOTTS VALLEY, Calif. (BRAIN) — Chris Tutton, the new owner of the Easton cycling business, says that under his ownership the brand will get back to its roots as a scrappy, entrepreneurial business.

Posted in Industry News
April 23, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Say goodbye to those public quarterly earnings reports and investor conference calls from Easton-Bell Sports. The termination of those reports is just one of the several changes resulting from the company's sell-off of its Easton-branded businesses.

Posted in Industry News
March 17, 2014

TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week, and plans to open a production facility in upstate New York.

Posted in Industry News
March 14, 2014
The Fuji Saratoga model.

PHILADELPHIA (BRAIN) — Advanced Sports International says it contacted the operator of Saratoga Frameworks last year to object to its use of the Saratoga trademark.

Posted in Industry News

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