Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

January 16, 2013
The Zipp 30 Clincher rear hub.

INDIANAPOLIS, IN (BRAIN) — SRAM-owned Zipp Speed Weaponry is introducing two new road wheels that will sell for lower prices than the company has hit in several years.

Posted in Product/Tech
January 8, 2013
The Interlock cable pulls out of the seatpost.

VANCOUVER, BC (BRAIN) — continues to be a popular tool for innovators in the bike industry, who increasingly are using the crowd-funding site to complement other investment possibilities.

Posted in Industry News
January 7, 2013
Denver company also spins off its schwag business
The Sampson Stratics FS pedals are adjustable in many directions

DENVER, CO (BRAIN) — Sampson Sports has two new pedals — including one model with an innovative bike fitting feature — and is splitting off its private label business for events into a new company called Event Gear.

Posted in Industry News
December 20, 2012
Shipping firm says East Coast strike likely as talks break down

MIAMI, FL (BRAIN) — A major shipping logistics firm says that "the likelihood of a strike is high" after contract negotiations broke down this week between the longshoremen's union and East Coast port operators.

Posted in Industry News
December 20, 2012
Use of skateboard helmets endangers BMXers, group says
A scene from the ARF video as pro riders visit a helmet test lab

TEMECULA, CA (BRAIN) — A non-profit devoted to helping injured extreme sports athletes is launching a campaign to inform BMX riders about the difference between BMX and skateboarding helmets.

Posted in Industry News
December 13, 2012

BATH, England (BRAIN) — Cycling communications company SHIFT Active Media is taking the lead in establishing a new official YouTube channel devoted to cycling.

Posted in International
December 10, 2012
New company specializes in testing rotating friction in bike parts
Smith in his lab Monday.

BOULDER, CO (BRAIN) — Visitors to Jason Smith's workshop — should they be far enough down the rabbit hole of bike geekdom to appreciate it — might be treated to a fairly eye-opening demonstration about bike chain friction.

Posted in Product/Tech
December 7, 2012
Cascade Fluidpro Power trainer

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.

Posted in Industry News
December 6, 2012
Hugh Walton at home in Boulder Thursday. Photo: Ray Keener

BOULDER, CO (BRAIN) — Mavic Inc. is searching for a new general manager after the company and Hugh Walton agreed to separate. Walton is recovering from a stroke and recent heart surgery. 

Posted in Industry News
December 3, 2012
Specialized checks in with Engadget author

MORGAN HILL, CA (BRAIN) — Engadget writer Joshua Fruhlinger went to two Southern California bike shops on Black Friday, shopping for a Specialized or Yeti. After being disappointed by his experience, he wound up buying a Santa Cruz from online retailer

Posted in Retail News