Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

October 29, 2013

SEATTLE, WA (BRAIN) — At last Wednesday’s cyclocross practice at Marymoor Velodrome, a handful of riders — including some BRAIN staffers and a few industry insider types — got the chance to try a new suspension seatpost on the facility’s somewhat bumpy grass surface.

Posted in Product/Tech
October 18, 2013
The base of Lefthand Canyon Drive on Friday.

BOULDER, CO (BRAIN) — Colorado cyclists are coming together Saturday to raise money for a small mountain town left isolated and heavily damaged by last month's floods.

Posted in Industry News
October 17, 2013

ASHEVILLE, NC (BRAIN) — The bike industry likely will never tally all the delays and extra costs that resulted from the federal government shutdown that ended Thursday.

Posted in Industry News
October 7, 2013

MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.

Posted in Industry News
October 1, 2013
Utah demo event opens Friday
The 2012 Outerbike expo. Photo: Whit Richardson

MOAB, UT (BRAIN) — It's likely that few folks have accused Ashley Korenblat of thinking small. 

Posted in Industry News
September 27, 2013
Grand Sport Race

LAS VEGAS, NV (BRAIN) — Continental had two new road tires to show here at last week's Interbike show that were a direct result of the German company's wholly owned factory in China.

Posted in Industry News
September 26, 2013

HEMPSTEAD, NY (BRAIN) — Long Island distributor Security Bicycle Accessories will continue to sell Shimano components to small bike builders through 2014, following Shimano's revamp of its U.S. distribution strategy.

Posted in Industry News
September 19, 2013
Serotta at Interbike Wednesday.

LAS VEGAS, NV (BRAIN) — Ben Serotta finds himself at this Interbike without a place to call home. The industry veteran, who was fired this summer from the company he founded 41 years ago, had new business cards printed two days ago. 

Posted in Industry News
September 17, 2013

CORTEZ, CO (BRAIN) — Mountain bike racing legend John Tomac is licensing his name to U.K. internet retail Planet X for a new line of bikes.

Posted in Industry News
September 12, 2013
Serotta brand is split off from its factory, which gets its first order — for a Tomac

SARATOGA SPRINGS, NY (BRAIN) — Divine Cycling Group is less than a year old but seems to have produced more gray hairs across the industry than a teenager. On Thursday the group announced some more major changes as it tries to get its footing after a tumultuous summer

Posted in Industry News