Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

February 21, 2013

DENVER, CO (BRAIN) — Tour de France hero Greg LeMond said he expects to begin selling bicycles again, possibly showing prototype models as early as this year's Interbike.

Posted in Industry News
February 18, 2013

LONG BEACH, CA (BRAIN) — Italian fork brand Marzocchi has moved its U.S. operations from Valencia to Long Beach, California, and following a difficult year in 2012, says it is ready to return strongly to the OE market for the 2014 model year. The company plans to introduce new models to the industry at the Taipei Cycle Show in March and other models to the public at the Sea Otter Classic in California in April.

Posted in International
February 13, 2013
Former Bell Sports owner Terry Lee returns as chairman and CEO as Paul Harrington and Donna Flood depart.

VAN NUYS, CA (BRAIN) — Easton-Bell Sports announced some major changes to its management team Wednesday as Terry Lee — whose history with Bell Sports dates to 1984 — steps back into the CEO role. Lee replaces Paul Harrington, who resigned.

Posted in Industry News
February 5, 2013

NEVADA CITY, CA (BRAIN) — After Armstrong was charged with doping and had his race results nullified last year, Nevada City race organizer Duane Strawser — who also owns the Tour of Nevada City Bicycle Shop and is mayor of the old Gold Rush town — was an obvious interview subject for the hordes of journalists sniffing around the story.

Posted in Retail News
February 4, 2013
Black Hawk in November 2012

DENVER, CO (BRAIN) — The "No Bicycles" signs will be coming down in Black Hawk, Colorado, after the state's highest court overturned a lower court ruling and said the mountain town must allow bikes on its main drag.

Posted in Industry News
January 28, 2013
From the magazine

The following article is the first in a four-part series on industry succession planning. It appeared in the January issue of Bicycle Retailer & Industry News.

Posted in Retail News
January 22, 2013
Hugh Walton

BOULDER, CO (BRAIN) — Hugh Walton is going back to work for Descente, the clothing brand with which he has had a long relationship.

Posted in Industry News
January 16, 2013
The LeMond Revolution trainer

MINNEAPOLIS, MN (BRAIN) — A new company based in Minneapolis is resuming sales of LeMond bike trainers to the IBD market and consumer direct.

Posted in Industry News
January 16, 2013
The Zipp 30 Clincher rear hub.

INDIANAPOLIS, IN (BRAIN) — SRAM-owned Zipp Speed Weaponry is introducing two new road wheels that will sell for lower prices than the company has hit in several years.

Posted in Product/Tech
January 8, 2013
The Interlock cable pulls out of the seatpost.

VANCOUVER, BC (BRAIN) — continues to be a popular tool for innovators in the bike industry, who increasingly are using the crowd-funding site to complement other investment possibilities.

Posted in Industry News