Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Gold-plated three-way

September 19, 2012

Many a mechanic treasures his or her Park Tool three-way hex wrench. The company's gold-plated 50th anniversary wrench might be treasured by anyone with an eye for bling.

Posted in New Products

Thule gives SportRack some TLC

September 19, 2012

LAS VEGAS, NV (BRAIN) — Thule is shining some of its Interbike spotlight on SportRack, the Canadian rack maker it bought in 2006.

Posted in Industry News

Taylor's new shoes

September 19, 2012
The story behind worlds silver medalist Taylor Phinney's Giro shoes

American road racing phenom Taylor Phinney won a silver medal in the time trial Wednesday wearing some unusual Giro shoes that the company, by coincidence, is introducing to U.S. retailers here at Interbike.

Posted in Product/Tech

Hawley and Lambert add O2 products

September 19, 2012

LAS VEGAS, NV (BRAIN) — Hawley announced on Wednesday, the first day of the Interbike Expo, that it is now distributing O2 Cycling products to U.S. retailers.

Posted in Industry News

Ownership change at Showers Pass

September 18, 2012

LAS VEGAS, NV(BRAIN) — Showers Pass co-president Ed Dalton has sold his interest in the Portland-based cycling apparel maker to business partner and co-president Kyle Ranson, the company announced Tuesday.

Posted in Industry News

David Fee new Yakima GM

September 18, 2012
Fee returns to brand to manage US and Canadian operations

BEAVERTON, OR (BRAIN) — David Fee is returning to Yakima Products after a roughly one-year absence from the company.

Posted in Industry News

Van Dessel looking for partnership

September 18, 2012

MENDHAM, N.J.  (BRAIN) — The owner of Van Dessel, a small bike brand best known on the East Coast for it cyclocross bikes, is looking for an investing partner or a buyer.

Posted in Industry News

Canada association appoints new director

September 18, 2012
BTAC appoints Bill Yetman executive director

TORONTO, Canada (BRAIN) — The Bicycle Trade Association of Canada has appointed Bill Yetman as its new executive director. Yetman is replacing Janet O'Connell-Bauer, who is moving on after 12 years with the association.

Posted in Industry News

Polar's slim all-in-one training watch

September 18, 2012

LAS VEGAS, NV (BRAIN) — Polar is introducing a new all-in-one training computer that includes GPS and heart rate functions. Polar claims it's one of the lightest and slimmest integrated GPS training devices on the market.

Posted in Product/Tech

Report: 2012 IBD sales on track for record

September 18, 2012
Record-setting year likely, according to BPSA/Leisure Trends data.

BOULDER, CO (BRAIN) — August sales at independent bicycle dealers were up 6 percent over the same month last year, marking the biggest August in at least four years, according to preliminary data from the Bicycle Product Suppliers Association Topline RetailTRAK from Leisure Trends Group.

Posted in Retail News

Pages