Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

November 14, 2012
DVO's Bryson Martin

TAICHUNG, Taiwan (BRAIN) — From red to green, the cadre of former Marzocchi employees who formed DVO Suspension earlier this year seem to be finding it easy being a new color scheme.

Posted in Product/Tech
November 8, 2012

BLACK HAWK, CO (BRAIN) — Colorado's Supreme Court to rule on cyclists' access to a road in a Rocky Mountain casino town.

Posted in Industry News
November 2, 2012
Jim Spring

BOULDER, CO (BRAIN) — Friends, family and colleagues recalled Jim Spring Thursday as a retail visionary, a mentor and lover of life, who will be remembered as much for his boisterous laugh and sense of humor as for his career-long search for truths about the sports marketplace.

Posted in Industry News
November 1, 2012
Bike commuters on Thursday. Photo courtesy Transportation Alternatives

MANHATTAN, NY (BRAIN) — The bike industry in New York and nationally is pitching in to help commuters use bikes in post-Sandy New York City this week.

Posted in Industry News
November 1, 2012
Closer to shore, some shops damaged
Photo of mechanic Hal by Alex Leader, Bicycle Habitat

MANHATTAN, NY (BRAIN) — Who needs electricity to run a bike shop?

A handful of Manhattan bike shops re-opened Wednesday following post-tropical storm Sandy, as the city was flooded with bike commuters.

Posted in Retail News
October 31, 2012

BROOKLYN, NY (BRAIN) —It's difficult to assess the extent of damage that bike retailers and suppliers suffered from this week's storm, which slammed the East Coast from North Carolina up to New England.

Posted in Industry News
October 31, 2012

BROOKLYN, NY (BRAIN) — While many bike retailers in New York City and New Jersey remain closed, New Yorkers are finding bikes the best way to get around with the city's mass transit system crippled by the storm that hit Monday.

Posted in Industry News
October 25, 2012
Who can resist having the Queen of England tell you how far you've ridden?

BOULDER, CO (BRAIN) — As noted in the BikeBrain app review earlier this week, there are many mobile apps that turn your smart phone into a really fancy bike computer.

Posted in Product/Tech
October 22, 2012
The first in our series of reviews of bike-related mobile apps
The app produces an interactive Google map

BikeBrain is one of the many, many apps that turns your iPhone into a very powerful (if somewhat large) wireless bike computer. But it has one feature we haven't encountered elsewhere.

Posted in Product/Tech
October 22, 2012
The Froth cockpit

BOULDER, CO (BRAIN) — BicycleRetailer.com is going to publish a series of reviews of bike-related mobile apps in the coming days.

Posted in Product/Tech

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