Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

June 25, 2012

CamelBak revamps MTB line • Lazer fills out helmet line • Assos offers luggage, compression socks

Posted in Industry News
June 20, 2012

News from Clif, Sugoi and Nu Vinci

PARK CITY, UT (BRAIN) Wednesday June 20 2012 8:02 PM MT—The three-day PressCamp continued Wednesday with perfect weather and trail conditions as journalists met with dozens of brands to get hands-on experience with new gear.

Posted in Industry News
June 20, 2012

News from Knog, Guru, GT, Gore and Stan's

Posted in Industry News
June 19, 2012

News from Saris, Niner, Hutchinson, Enve and Cannondale

Posted in Industry News
June 12, 2012

This photo was taken Monday by Ft.

Posted in Retail News
May 24, 2012

VICENZA, Italy (BRAIN) Thursday May 24 2012 9:55 AM MT—Campagmolo has quickly brought its EPS electronic shifting technology on to time trial and triathlon bikes with a selection of new parts introduced this week.

Posted in New Products
May 18, 2012

HAVERHILL, MA (BRAIN) — Mavic, Inc.'s new general manager, Hugh Walton, is recovering from a stroke at a Massachusetts hospital.

Posted in Industry News
April 13, 2012

BOULDER, CO (BRAIN) — If you noticed an unusual number of new road racing product introductions in the media this spring, there may be a contributing factor — the international racing union is requiring manufacturers to publish information about new bikes before the bikes can be used in international competition.

Posted in Industry News
March 29, 2012

Editor's note: The following article appears in the March 15 issue of Bicycle Retailer & Industry News.

Posted in Industry News
March 8, 2012

TAIPEI, Taiwan (BRAIN)—TRP and Formula are each showing early versions of hydraulic disc brake road bike levers with integrated Shimano Di2 shifting.

Posted in Product/Tech