Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

August 9, 2012

Dorel Industries, the owner of Cannondale, Schwinn, GT and other bike brands, is reporting that unfavorable currency conditions reduced earnings in its bike division by about $2.5 million in its second quarter.

Posted in Industry News
August 8, 2012

BOULDER, CO (BRAIN) — "Think big, act small," is the buzz phrase at Alchemy Bicycle Company, a small builder that's carving out a niche in the area where high-performance racing bikes and custom, handmade craftsmanship overlap.

Posted in Industry News
August 1, 2012

SCHAFFHAUSEN, Switzerland (BRAIN)—Sales in the outdoor and fitness markets helped lead Garmin, Ltd. to a 7 percent increase in total revenue in its second quarter, to $718 million.

Posted in Industry News
July 31, 2012

SAN JUAN CAPISTRANO, CA (BRAIN)It was just a matter of time.

After organizers of the Interbike Expo hired former pro downhill champion Leigh Donovan as an account executive, a downhill race during the show's annual OutDoor Demo was a no-brainer.

Posted in Industry News
July 30, 2012

LONDON (BRAIN) — During NBC's coverage of the Olympic opening ceremony Friday, a commentator noted that a flying dove bicycle segment reminded him of the iconic image of a flying bike from the 1980s movie classic, ET, the Extra Terrestrial.

Posted in Industry News
July 20, 2012
Bespoke Bicycles

Down the East Side and up the West Side, from Hell's Kitchen to Tribeca, the BRAIN Dealer Tour wrapped up a three-day journey around New York City on Thursday.

Posted in Retail News
July 12, 2012

CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.

Posted in Industry News
July 9, 2012

AUSTIN, TX (BRAIN) — A federal judge has rejected Lance Armstrong's suit against the U.S. Anti-doping Agency, which was filed Monday.

Armstrong had asked the court to order USADA to stop pursuing sanctions against him for alleged doping.

Posted in Industry News
July 3, 2012

BOULDER, CO (BRAIN) Tuesday July 3 2012 12:28 PM MT—An investment group led by three former VeloNews executives has bought a space industry magazine and website, Space News and www.spacenews.com.

Posted in Industry News
July 3, 2012

BOULDER, CO (BRAIN) Tuesday July 3 2012 12:10 PM MT—Mavic, Inc., general manager Hugh Walton, who suffered a stroke in Massachusetts in May, has been discharged from a hospital in his hometown of Boulder and will

Posted in Industry News

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