Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

Bell: Dirt over pavement; beer over wine

September 24, 2012

LAS VEGAS, NV (BRAIN) — With its new products, marketing and staffing, Bell is aiming to recapture its past relevancy with the action sports scene.

Executives at the Bell helmet division of Easton-Bell Sports have completed a two-year effort at re-engineering the brand.

Posted in Industry News

Hoist shows LeMond products at Interbike

September 24, 2012

LAS VEGAS, NV (BRAIN) — America’s only Tour de France winner, Greg LeMond, did not make an appearance at Interbike last week, and the LeMond Fitness booth his company had reserved was not used.

Posted in Industry News

Port contract extended 90 days

September 23, 2012
Both sides agree to kick the problem down the road past the election and holidays

WASHINGTON, DC (BRAIN) — Labor and East Coast shipping industry negotiators have agreed to a 90-day contract extension, averting a potential shipping season strike that would have disrupted holiday season deliveries nationwide on the eve of the presidential election.

Posted in Industry News

TrainingPeaks founder's video nabs driver

September 19, 2012

LAS VEGAS, NV (BRAIN) — Coach and cycling software developer Dirk Friel's video of a driver who tailed him and a partner on a road ride recently led to the driver being cited for several traffic violations.

Posted in Industry News

Gold-plated three-way

September 19, 2012

Many a mechanic treasures his or her Park Tool three-way hex wrench. The company's gold-plated 50th anniversary wrench might be treasured by anyone with an eye for bling.

Posted in New Products

Thule gives SportRack some TLC

September 19, 2012

LAS VEGAS, NV (BRAIN) — Thule is shining some of its Interbike spotlight on SportRack, the Canadian rack maker it bought in 2006.

Posted in Industry News

Taylor's new shoes

September 19, 2012
The story behind worlds silver medalist Taylor Phinney's Giro shoes

American road racing phenom Taylor Phinney won a silver medal in the time trial Wednesday wearing some unusual Giro shoes that the company, by coincidence, is introducing to U.S. retailers here at Interbike.

Posted in Product/Tech

Hawley and Lambert add O2 products

September 19, 2012

LAS VEGAS, NV (BRAIN) — Hawley announced on Wednesday, the first day of the Interbike Expo, that it is now distributing O2 Cycling products to U.S. retailers.

Posted in Industry News

Ownership change at Showers Pass

September 18, 2012

LAS VEGAS, NV(BRAIN) — Showers Pass co-president Ed Dalton has sold his interest in the Portland-based cycling apparel maker to business partner and co-president Kyle Ranson, the company announced Tuesday.

Posted in Industry News

David Fee new Yakima GM

September 18, 2012
Fee returns to brand to manage US and Canadian operations

BEAVERTON, OR (BRAIN) — David Fee is returning to Yakima Products after a roughly one-year absence from the company.

Posted in Industry News

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