Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

sfrothingham@bicycleretailer.com
/twitter.com/#!/stevefroth

All articles by Steve Frothingham

From the mag: Consumers go straight to the source

May 21, 2013
From the May 1 issue of BRAIN

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted in Industry News

Sting-Ray inventor Al Fritz remembered

May 9, 2013
UPDATED

CHICAGO, IL (BRAIN) — Al Fritz, one of the legends of the U.S. bicycle industry, died Tuesday in Chicago at 88.

Posted in Industry News

Feds seize website domains, allege sales of phony bike gear

May 2, 2013
UPDATED
Cyclingyong.com was one of the sites seized. Source: Specialized

HOUSTON, TX (BRAIN) — Federal officials have seized 10 web domains that were allegedly selling counterfeit products including Specialized bikes, clothing and shoes. Officials said other bike vendors including SRAM, Cervelo and Pinarello assisted in their investigation.

Posted in Industry News

From the mag: Power to the people

April 25, 2013
From the April 1 issue of BRAIN

Power training gets simpler and more affordable. Will dealers capture new business?

Posted in Product/Tech

From the mag: Band of Brothers

April 18, 2013
Siblings bring family values to the North American Handmade Bicycle Show
This article appeared in the March 15 BRAIN

DENVER, CO (BRAIN) — Exhibitors at the North American Handmade Bicycle Show like to talk about the “family” of artisan builders, and in some cases the familial relationship is literal. The show floor at the Colorado Convention Center included father-son partnerships and a few husbands and wives.

Posted in Industry News

Park Tool celebrates 50th

April 15, 2013
Attendees at the blue-tinted bash Saturday night

OAKDALE, Minn. (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.

Posted in Industry News

UCI backs down from divisive rule - for now

April 11, 2013

AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.

Posted in Industry News

IBDs welcome online tax legislation

March 27, 2013

BOULDER, CO (BRAIN) — Most brick-and-mortar retailers would benefit from federal legislation that would allow states to collect sales taxes from online retailers, industry leaders say.

Posted in Industry News

Wheel makers negotiate with UCI

March 26, 2013
A drawing of the wheel test protocol from the UCI website.

TAIPEI, Taiwan (BRAIN) — Wheelmakers are preparing to take on cycling competition's governing body, the UCI, over testing the Swiss body requires for wheels used in sanctioned competition.

Posted in Product/Tech

LeMond plans re-entry to bike market

February 21, 2013

DENVER, CO (BRAIN) — Tour de France hero Greg LeMond said he expects to begin selling bicycles again, possibly showing prototype models as early as this year's Interbike.

Posted in Industry News

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