Steve Frothingham

Steve is in his second stint at BRAIN. He was here at the beginning in 1992 while still working for a bike shop in Santa Fe, N.M. He wrote several articles for BRAIN's first issue and later joined the staff, eventually becoming managing editor and then executive editor.

After leaving BRAIN in 1997 he worked for several news organizations including The Associated Press and VeloNews before rejoining BRAIN as web editor in 2011.

He is based in Longmont, Colorado, and is an enthusiastic (and slow) road, mountain bike and cyclocross rider.

All articles by Steve Frothingham

September 9, 2013
The new bibs from the upscale, innovative Swiss brand features "Kuku boxes," "Golden Gates" and more
The Assos headquarters in San Pietro di Stabio, Switzerland

SAN PIETRO DI STABIO, Switzerland (BRAIN) — Assos, the Swiss company that invented the Lycra cycling short in 1976, rarely updates its clothing designs, but 2013 is the year for the launch of a new line of bib shorts to replace its S5 line, introduced in 2008.

Posted in Product/Tech
September 4, 2013

BRAIN's staff dug into its notebooks and camera memory cards to find a few more tidbits from last week's Eurobike show.

Posted in International
August 29, 2013
Co-founder Bergur Benediktsson, left, in the courtyard Thursday.

FRIEDRICHSHAFEN, Germany (BRAIN) — Stepping out of the exhibit halls in the courtyards at the Messe Friedrichshafen — the massive expo center that hosts the Eurobike show — you take some risks.

Posted in Product/Tech
August 28, 2013
Wheelmaker-to-the-stars enters the frame market, with a few surprises.
The Urgestalt at Demo Day this week. BRAIN photo.

ARGENBÜHL, Germany (BRAIN) — At the Eurobike Demo Day here Tuesday, fans of Lightweight were thrilled to see the wheelmaker's first real foray into the frameset market. And fans, competitors and observers were mildly surprised at exactly how the company is executing its frame project.

Posted in Product/Tech
August 27, 2013
These shorts are not inside out.

ARGENBÜHL, Germany (BRAIN) — A frequent sight at the Eurobike Demo Day the last few years has been the dozens of cyclists wearing bright-colored, stretchy jerseys with shorts that appear to be on inside-out.

Posted in Product/Tech
August 27, 2013
The Open frame in black. The white is identical, except ... it's white.

ARGENBÜHL, Germany (BRAIN) — When is a new bike color news?

Posted in Product/Tech
July 31, 2013
Ben Serotta

SARATOGA SPRINGS, NY (BRAIN) — As the Serotta bicycle company fulfills final orders and prepares to shut down bike production here, founder Ben Serotta said he intends to continue making bikes, under his name or another.

Posted in Industry News
July 31, 2013
CEO says "funds never came" after merger with Blue and Mad Fiber

SARATOGA SPRINGS, NY (BRAIN) — Serotta has laid off 40 percent of its workforce and is planning to shut down production in the next two weeks, CEO Bill Watkins told BRAIN on Wednesday.

Posted in Industry News
June 30, 2013

This article ran in the April 1, 2013 issue of Bicycle Retailer & Industry News.

Posted in Industry News
June 13, 2013

BLACK FOREST, CO (BRAIN) — Three wildfires along Colorado's Front Range so far appear to have had no direct effect on the bicycle industry or retailers, although — in a repeat of

Posted in Industry News