Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

October 8, 2018
Project321’s own aftermarket Super Boost rear hub

BEND, Ore. (BRAIN) — Many consumers and even bike retailers may not have heard of the Project321 brand before last week. But the Bend, Oregon-based component maker got a shot of name recognition when Crankbrothers announced at the start of October that its new Synthesis line of front- and rear-tuned carbon wheels would include Project321 hub internals.

Posted in Industry News
September 20, 2018
Rivendell's new Gus Boots-Willsen

RENO, Nev. (BRAIN) — For the first time since it began selling lugged steel custom bikes in 1994, Rivendell Bicycle Works is exhibiting at Interbike. The company, which is based in Walnut Creek, California, has historically sold mostly consumer direct, first by catalog mail order and later online.

Posted in Industry News
September 17, 2018

SAN DIEGO (BRAIN) — This summer 100% released its latest Peter Sagan special edition sunglasses — the brand has worked with the ProTour superstar since December 2016 — just before the opening stage of the Tour de France.

Posted in Product/Tech
The San Diego brand launched its latest Peter Sagan editions of its sunglasses just before the Tour de France this summer.
September 6, 2018

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. has announced organizational changes in sales and product management — promoting its sales director and bringing aboard new product managers for its BMX and lifestyle bike lines.

Posted in Industry News
April 8, 2018
Goodyear introduced its bike tires at its air ship facility in California.

CARSON, Calif. (BRAIN) —In its 120 years of existence, Goodyear has manufactured tires for everything from Henry Ford’s Model T to Formula 1 racecars and NASA’s Mars rover. But the company’s very first product was a bicycle tire back in 1898.

Posted in Product/Tech
March 13, 2018

TEMECULA, Calif. (BRAIN) — Intense has restructured its sales and marketing functions, eliminating an undisclosed number of jobs in the process, as the Southern California mountain bike brand continues to pursue its hybrid consumer-direct/IBD sales model.

Posted in Industry News
March 8, 2018

CALABASAS, Calif. (BRAIN) — At a media and retail launch Wednesday in Southern California, Fox detailed the new Flux, which maintains the classic look of the original but also take cues from the brand’s newer Proframe full-face all-mountain helmet and Metah open-face helmet.

Posted in Product/Tech
January 18, 2018

TEMECULA, Calif. (BRAIN) — Intense Cycles announced Thursday that CEO Andrew Herrick has left the company after four years and Intense founder and principal shareholder Jeff Steber has resumed the role of chief executive.

Posted in Industry News
December 4, 2017
See video below.

TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with mountain bike brands sold exclusively D2C on the internet. Intense calls it a "hybrid, IBD-centric" approach.

Posted in Industry News
Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says.
November 7, 2017

BROOKLYN, N.Y. (BRAIN) — Retailer and café Red Lantern Bicycles is closing after seven years in business in Brooklyn's Fort Greene neighborhood.

Posted in Retail News