Toby Hill

Toby Hill

A writer and editor with more than 20 years of publishing experience, Toby is one of the newest members of the BRAIN editorial team. His resume includes several years on the news and business copy desk at Southern California's Orange County Register before moving on to edit several entertainment and business trade publications, including Showbiz Daily and The Hollywood Reporter. As a longtime, though still woefully unskilled mountain biker, he is a frequent patron of the emergency rooms and urgent care facilities near BRAIN’s home base of Laguna Hills. And while his medical payments have helped adorn the schooners and yachts of several prominent orthopedic surgeons in the community, Toby has never been invited for so much as a harbor cruise. He lives in the mountain bike mecca of Fullerton—home of the famed and deadly Fullerton Loop—with his wife, daughter and two dogs.

All articles by Toby Hill

January 29, 2015

WESTLAKE VILLAGE, Calif. (BRAIN) — Highlights from our final day of visits with suppliers as the second edition of PressCamp Winter wrapped up Thursday.

Posted in Industry News
January 28, 2015

WESTLAKE VILLAGE, Calif. (BRAIN) — The second edition of Lifeboat Events’ PressCamp Winter got underway Tuesday as a dozen media members met to discuss new product with 10 companies representing 12 industry brands.

Posted in Industry News
September 23, 2014
Tech blog says it will donate to cycling charities in case of future “copyright errors” following latest use of unauthorized content.

GREENSBORO, N.C. (BRAIN) — Following a social media furor sparked by the unauthorized use of content on Bikerumor.com last week, the cycling tech blog announced it has updated its editorial policy and — in the instance of any future “copyright errors” — pledged to make a $1,000 charitable donation to the cycling charity of the aggrieved party’s choice.

Posted in Industry News
August 6, 2014
A POP shows bar-mount options for Rokform’s phone cases.

SANTA ANA, Calif. (BRAIN) — Two Brothers Racing has come a long way from its early days based out of a Southern California garage during the 1980s and early '90s.

Posted in Industry News
April 10, 2014
New model debuting Thursday at Sea Otter is the first to be designed around RockShox's Bluto suspension fat bike fork.

MONTEREY, Calif. (BRAIN) — Call it the fat bike for all seasons.

Borealis Bikes — which launched last fall with its lightweight carbon fiber fat bike, the Yampa — arrives at Sea Otter Thursday with the first fatty designed around RockShox's new Bluto fat bike suspension fork.

Posted in Product/Tech
April 9, 2014

MONTEREY, Calif. (BRAIN) — The 24th edition of the Sea Otter Classic gets under way Thursday with a host of first-time exhibitors, increased race registration, new events and a greatly expanded e-bike presence.

Posted in Industry News
March 4, 2014
Torcano Industries goes IBD-exclusive with ‘disruptive’ products and accessories.

LADERA RANCH, Calif. (BRAIN) — Longtime Serfas general manager John Denson has left the company and launched his own IBD-exclusive sales and distribution venture, Southern California-based Torcano Industries.

Posted in Industry News
February 24, 2014

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will open a new office in Taichung, Taiwan, in June to better support its bike manufacturing partners on the island.

Posted in International
February 24, 2014

BLOOMINGTON, Minn. (BRAIN) —Highlights of what we saw at Quality Bicycle Products' 2014 open house and expo. Look for more coverage in the March 15 issue of BRAIN.

Posted in Industry News
February 21, 2014
But QBP sees few complications for annual open house despite fierce winter storm.

BLOOMINGTON, Minn. (BRAIN) — Dealers and suppliers flocking to Quality Bicycle Products’ Frostbike were greeted by the harshest winter storm to hit Minnesota this season, dumping as much as a foot of snow overnight Thursday to Friday in the Twin Cities and prompting widespread school closures as well as traffic snarls on icy highways. But QBP said there has been only mild disruption to its annual open house, which started Friday morning.

Posted in Industry News

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