MADISON, WI (BRAIN)—For 2009, Trek is investing resources on bringing to market best in class products and helping retailers boost their profitability. That was the message Trek president John Burke delivered last night, kicking off the company’s annual dealer gathering.
LEADVILLE, CO (BRAIN)—It's not everyday you get to see a seven-time Tour de France champion and cycling legend compete in a mountain bike race.
LAS VEGAS, NV (BRAIN)—Organizers of CrossVegas and the USA CRITS Finals announced that they will each stage separate bicycle industry only races for the upcoming September 2008 Interbike International Bicycle Expo in Las Vegas.
WINTER PARK, CO (BRAIN)—In its second year, Colorado Crankworx drew more athletes and vendors and helped Winter Park Resort sell more lift tickets to its Trestle Bike Park than the first time around. Still, event organizers and bike industry exhibitors say the young festival still has plenty of room for growth.
BY JASON NORMAN
LAS VEGAS, NV—Tom Hillard knows a great deal about the Cactus Cup. After all, he brought the idea of sponsorship to his boss at Specialized at the time.
HANCOCK, MA (BRAIN)—The Kenda Bikefest presented by Dirt Rag magazine, formerly known as Pedro’s Fest, brought in more than 1,500 people this past weekend to the Apple Tree Organic Farm in Hancock, Massachusetts.
SANTA ANA, CA (BRAIN)—Check out a new bike-art show at Go Rilla Gallery in Santa Ana this Friday from 7 p.m. - 10 p.m.
Bike Curious? is a group art show that explores the many facets of bicycles and the curious cultures surrounding them.
COLUMBUS, OH (BRAIN)—The LiveStrong Summit kicked off on Thursday on The Ohio State University campus, bringing together 1,000 current and potential leaders who care about cancer issues and are willing to champion the cause in their communities.
LAS VEGAS, NV (BRAIN)—Responding to a plea from industry advocacy groups, the organizers of CrossVegas have added an Advocacy category to the industry race scheduled for Wednesday, September 24.
LOS ANGELES, CA (BRAIN)—The Amgen Tour of California will experience some firsts early next year.
The nine day, 800-mile race will now end in San Diego County's Escondido. Also for the first time, riders will cross the Golden Gate Bridge at the beginning of stage 3.
LAS VEGAS, NV (BRAIN)—Registration is now open for the Mountain’s Edge Cactus Cup, a three-day mountain bike stage race and festival, September 19–21 at Mountain’s Edge and on the Cottonwood Valley trails in Las Vegas.
Click on link to register.
COPPER MOUNTAIN, CO (BRAIN)—Despite economic worries and significant price increases the mood among Specialized retailers at its annual dealer event this week is upbeat.
BOULDER, CO (BRAIN)—The wait is over for CrossVegas fans looking for details about the cyclocross race that has become the highlight of Interbike show week.
CrossVegas.com has been revamped with complete information about the September 24 race in Las Vegas.
DOWNIEVILLE, CA (BRAIN)—The Downieville Classic has become the “it” event to go to on the industry calendar.
DOWNIEVILLE, CA (BRAIN)—The 13th annual Downieville Classic kicks off today with four World Championship titles up for grabs.
VAIL, CO (BRAIN)—The Vail Valley Foundation has pulled the plug on the inaugural Colorado Stage International Cycle Classic road bike race scheduled for August 22-24, 2008.
LAS VEGAS, NV (BRAIN)—An informal golf outing for 20 players will be held the morning after Interbike, Saturday, September 27 at the Paiute Sun Mountain course north of Las Vegas.
LAS VEGAS, NV (BRAIN)—The Mountain’s Edge 2008 Cactus Cup Las Vegas is September 19–21, 2008 in Las Vegas.
Event organizers picked those dates with the hope of capturing those already in town for Interbike.
LOS ANGELES, CA (BRAIN)—Amaury Sport Organisation (ASO) and AEG, owners respectively of the Tour de France and the Amgen Tour of California, have formed a marketing partnership to grow and develop each other’s events, the companies announced this week.