APTOS, CA (BRAIN)—Mountain Bikers of Santa Cruz (MBOSC) have announced the event schedule and sponsor list for the 2nd Annual Santa Cruz Mountain Bike Festival (SCMBF) at the Aptos Pump Track and Post Office Dirt Jump Park in Aptos Village, California on April 9 and 10.
BY Marc Sani
TAIPEI, Taiwan—Many U.S. and European accessory brands have long had a presence in Asian markets. But those same brands are now enjoying a fundamental shift in sales as newly affluent Asian consumers clamor for quality brand names.
BY Matt Wiebe
DELTA, Canada—The Maxxis-Rocky Mountain team recently showed up for training camp—their bikes sporting new Race Face cockpits and components—only to learn that Race Face had gone out of business. The Canadian component brand was one of the team’s main sponsors.
BY Doug McClellan
James Moore sees it most starkly after the holidays, when parents bring the big-box bikes they bought for their children to his bike shop.
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
WOODINVILLE, WA (BRAIN)—Full Speed Ahead is now the distributor for SRM FSA cranksets in Asia.
CHICAGO, IL (BRAIN)—Sander Rigney has recently been promoted to SRAM category manager for suspension.
CHATTANOOGA, TN (BRAIN)—Kirk Pacenti of Pacenti Cycle Design sold his 12-year old company to the investment group, Top Five, also from Chattanooga, Tennessee.
Interbike's original founder Steve Ready is coming out of retirement (well, sort of) to write a few blog posts for us over the next month. His first blog, which will go live tomorrow on BRAIN's front page, will discuss Berkeley, California, as a bike town.
BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.
WHISTLER, British Columbia (BRAIN)—T2R-Distributors is now distributing IXS – Sports Division’s mountain biking safety wear and clothing within Canada.
IXS produces a comprehensive range of protective wear and clothing designed specifically for mountain bikes.
PORTLAND, OR (BRAIN)—Auto maker Audi has teamed up with custom bike brand Renovo Hardwood Bicycles to offer a line of high-end belt-drive performance bicycles that are both fashionable and functional.
RIEDSTADT, Germany—Clayton Goldsmith, global aftermarket sales manager at Hayes Bicycle Group, resigned from his position effective April 1 to start two new distribution business ventures.
KENT, WA (BRAIN)—Raleigh America is now on board with 3point5.com, a site that offers retailers training exercises and “edu-‐games” to better associate themselves with the brands and products sold in their retail locations.
COSTA MESA, CA (BRAIN)—All NBDA members are invited to attend a free webinar entitled "Staffing For Summer," featuring industry consultant Dan Mann of The Mann Group.
DENVER, CO (BRAIN)—Primal Wear is moving its headquarters to an 8,800-square-foot space in Denver. The move, which will occur over the course of a few weeks and be finished in early April, will not disrupt normal business operations.
KNOXVILLE, TN (BRAIN)—The first e-bike sharing system in the U.S. could be unveiled as early as this fall at the University of Tennessee at Knoxville.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.
MEQUON, WI (BRAIN)—In 2010 Hayes bicycle group went to work on re-branding its customer facing communication.