SAN CARLOS, CA (BRAIN)—Last week at the 2009 Interbike International Bicycle Expo, Ritchey Design debuted its updated “Fit Logic” poster, which can be used as a sales tool to help retailers explain the benefits of custom bike fitting to consumers.
BERKELEY, CA (BRAIN)—Backroads has acquired Boston, Massachusetts-based Bike Rider Tours—a provider of biking, walking and culinary tours highlighting the unique characteristics of some of the world’s most picturesque regions.
SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom.
CHICAGO, IL (BRAIN)—Po Campo has redesigned its Web site (click on link), with an updated look in line with Po Campo's urban aesthetic.
BY DOUG MCCLELLAN
Trek president John Burke wanted to say thanks to the industry’s leading advocate in Congress, Minnesota Rep. James Oberstar. So he gathered 400 industry members—most of them Trek retailers from across the country—and asked them to pony up $100 a head for Oberstar’s campaign.
Congrats to Giant inside sales rep Keith Ketterer, who set a new Masters World Hour Track Record on October 1. Ketterer set a new World Hour Record in the 50-54 age group, riding 45.386 kilometers—that’s 28.2015 miles—in one hour. The old record was 44.890 kilometers, or 27.8933 miles.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has re-launched its e-commerce Web site, ems.com (click on link).
PROVIDENCE, RI (BRAIN)—Bikes Belong and Interbike have contributed $2,500 to the U.S Open Cycling Foundation (USOCF) for safe cycling seminars that will take place four times a day during OutDoor Demo East in Providence, Rhode Island October 8 - 11.
POZZOLEONE, Italy (BRAIN)—Fizik has hired endurance racing legend Nat Ross in the newly created position of brand specialist for the U.S. retail channel.
MONTREAL, Quebec (BRAIN)—Argon 18 has hired Jacques Philie as sales manager for its Canadian network.
Previously, Marc-André Perron had acted as sales manager for both the Canadian and international markets, but now his time will be entirely devoted to developing Argon 18’s international sales.
VANCOUVER, B.C. (BRAIN)—Stan Mavis, president of Sugoi since early 2006, is no longer with the company, according to Rick Leckner, spokesman for Dorel Industries, Sugoi's parent company.
BOULDER, CO (BRAIN)—Celebrated on the first Saturday of each October, the next edition of IMBA’s International Take a Kid Mountain Biking Day is tomorrow.
This year’s turnout will be the largest ever, with more than 7,100 kids registered and ready to ride their bikes in 167 official events.
GILBERT, AZ (BRAIN)—The American Bicycle Association and Versus have agreed to televise ABA BMX events and 2009 UCI Continental events.
BETHEL, CT (BRAIN)— Cycling Sports Group (CSG) has appointed Todd Seplavy senior product manager for GT Bicycles, reporting to Mark Peterman, general manager of GT Bicycles.
MONTREAL, Quebec (BRAIN)—Dorel Industries Inc. has acquired assets of UK-based Hot Wheels and Circle Bikes, UK’s preeminent distributors of the Mongoose and GT brands.
CHICAGO, IL (BRAIN)—SRAM is officially onboard as Team RadioShack's component supplier and will provide complete drivetrain, brakes, as well as chains, cables and housing.
SAN FRANCISCO, CA (BRAIN)—Most people know about the Amgen Tour of California, but many probably have never heard of the Amgen California Coast Classic Bike Tour.
BOULDER, CO (BRAIN)—Chris Carmichael is visiting Southern California as part of a 20-city author tour and ride-along series in support of his new book "The Time-Crunched Cyclist."
October 1, 6:30 - 8 a.m. (ride and coffee stop)
2501 Broadway Avenue
Santa Monica, CA 90404
MADISON, WI (BRAIN)—Saris Cycling Group has introduced a new dual distribution strategy that will offer Canadian independent bicycle dealers greater choice, flexibility and service options.
LAGUNA HILLS, CA (BRAIN)–And you thought ESPN just covered dunks, touchdowns and home runs. Not so fast my friends.
ESPN.com Page 2 columnist Mary Buckheit delved deep into the fixie culture for an outstanding story.
Click on link to read.