When you call Giant's toll free line, don't expect to be bored to tears listening to elevator music while you wait. Instead, your ears are filled with voices of Giant athletes and dealers telling their stories.
HUNTINGTON BEACH, CA (BRAIN)—Despite the slowing economy, high-end bikes continue to reign supreme at Huntington Beach’s Surf City Cyclery.
“We just sold a $10,000 bike last week,” said Surf City manager TJ Jordan, citing a Cervélo R3 spec’d with Campy’s new 11-speed gruppo and a $3,000 wheelset.
ORANGE, CA (BRAIN)—Among the retail lessons John Pavlisin has learned from his father is the importance of owning your building.
"Can I look at a twit?"
—BRAIN Publisher Marc Sani to Interbike's Rich Kelly asking if he could see a comment from Kelly's Twitter account on his iPhone.
FULLERTON, CA (BRAIN)—Mike Franze’s sales are up 25 percent this year so far compared to last year and were up in the month of October. So why does he sound worried?
TUSTIN, CA (BRAIN)—Robert Kahler minces no words when he describes himself as a lousy businessman and a reluctant retailer.
TUSTIN, CA (BRAIN)—As he approaches 2009, The Path owner Tani Walling is resuming an offensive position after spending this year on the defense due to soft sales at the high-end and the aftermath from devastating wildfires that closed local trails in late 2007.
LAGUNA WOODS, CA (BRAIN)—When asked if the sputtering economy is affecting business, Mary Ann Iglesias replies confidently, “I have to think we’re somewhat immune.”
LADERA RANCH, CA (BRAIN)—Jeff Davis has been on a big learning curve since opening his store exactly four years ago.
IRVINE, CA (BRAIN)—Jax Bicycle Center owner Dave Hanson got his start as a bicycle shop owner in a rather unusual place—television’s “The Newlywed Game.”
LAGUNA HILLS, CA (BRAIN)—Marcel Calborn is a retail icon with some impressive numbers behind his name.
"Every single kid, they have a zillion tattoos. I ask, 'How much do you have on your arms?' With that money, you could buy a $3,000 bike."
—Marcel Calborn, owner of Orange County's BiciSport.
LAGUNA HILLS, CA (BRAIN)—Ten riders will roll out of BRAIN’s office this morning on Giant road bikes to launch the magazine’s weeklong Dealer Tour of Southern California.
BRAIN staff and sponsor company representatives will visit four local dealers today to learn first-hand the state of specialty retail.
"Mother, should I run for president?
Mother, should I trust the government?
Mother, will they put me in the firing line?
Ooooowaa is it just a waste of time?"
VAN NUYS, CA (BRAIN)—Easton Bell saw a 7.8 percent increase in net sales during the third quarter of 2008, thanks in part to strong sales of cycling equipment, according to an earnings report issued last week.
MILAN, Italy (BRAIN)—Celeste Milani thinks a global market exists for premium, handcrafted bikes, where the Made in Italy heritage trumps high-volume production.
MILAN, Italy (BRAIN)—The red line subway route overflows as consumers swarm in great numbers to the Fiera Milano to see the latest bicycles and motorcycles.
LAGUNA HILLS, CA (BRAIN)—Next week, BRAIN's editors will hit the road for a week on Giant bicycles to visit more than a dozen dealers in Southern California.
SEATTLE, WA (BRAIN)—Recreational Equipment, Inc. (REI) has launched rei.com/bikeyourdrive (click on link), an online resource created to inspire more people to cycle by exposing myths and breaking down common barriers associated with using a bicycle as an alternate means of transportation.