FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day announced yesterday that SRAM is currently working on “breakthrough” e-bike technology, targeting its launch for Q1 of model year 2012.
"It allows you to maintain an identity on your bike without having to be subsumed by the sporting image or aggressive-commuter image."
WATERLOO, WI (BRAIN)—Trek Bicycle and The Luxembourg Pro Cycling Team Project have signed a long-term partnership agreement.
The new team, featuring brothers Frank and Andy Schleck, will be part of the Trek Family for 2011 and beyond.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News magazine is collaborating with SmartEtailing to bring content from its Interbike Show Dailies to consumers after the show.
SEATTLE, WA (BRAIN)—To highlight the energy and enthusiasm within the company and its users, Nuun will be introducing a new logo and branding initiative at Interbike.
DENVER, CO (BRAIN)—Primal Wear recently donated 1,000 custom Trips for Kids jerseys to Trips for Kids International.
"He was a special man to me, to cycling, and to all of France. Laurent, we will all miss you."
SAN JUAN CAPISTRANO, CA (BRAIN)— This year’s Interbike show could be the last in Las Vegas as organizers contemplate a possible move to Anaheim, California, or Salt Lake City, Utah, for 2011 and beyond as well as earlier August show dates.
FRIEDRICHSHAFEN, Germany (BRAIN)—Giro is officially in the shoe market. Backed by the resources that its parent company Easton-Bell can deliver, Giro is taking aim at the big three in cycling shoes—Shimano, Specialized and Sidi.
PHILADELPHIA, PA (BRAIN)—Kestrel Bicycles has re-entered the Canadian market with expanded distribution through Slipstream Athletics.
Slipstream Athletics will immediately start to distribute the Kestrel line of high-end road and triathlon bikes throughout Canada’s specialty bicycle retailers.
SAN JUAN CAPISTRANO, CA (BRAIN)—The 2010 International Bicycle Expo in Las Vegas will kick off with a special press conference featuring keynote speaker U.S. Representative and Congressional Bike Caucus founder Earl Blumenauer of Oregon.
VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products has hired industry veteran John Pentecost.
ARGENBÜHL, Germany (BRAIN)—The industry’s largest trade show kicks off today as Eurobike welcomes retailers and international media to its fourth annual demo day held on the grounds of Ratzenried School in Argenbühl.
Hydrapak Endurance Athletes Rebecca Rusch and Josh Tostado will be signing posters at Hydrapak's Interbike Booth 3025 on Wednesday, September 22, from 4:30 p.m. till the beer runs out.
Lazer Sport NV is excited to announce that the patented Lazer Aeroshell has won the prestigious Eurobike Award 2010. This award is given for particularly innovative design and above average product quality. The Aeroshell was debuted by the Katusha Professional Cycling Team at the 2010 Ronde van Vlaanderen.
GREENWOOD VILLAGE, CO (BRAIN)—Pactimo LLC, a manufacturer of premium custom and retail sports apparel, has appointed Chris Bogue as vice president – retail sales. Bogue will
be responsible for expanding the Pactimo in-line brand into performance and independent channels both domestically and in Europe.
CLOPPENBURG, Germany (BRAIN)—Vladimir Svadlenka will take up his post as Derby Cycle's new sales manager responsible for the Czech Republic and Slovakia on September 1.
TORONTO, Ontario (BRAIN)—Cervélo TestTeam will not be competing for the 2011 season, but the Garmin-Cervélo team will be after merging with Garmin-Transitions.
WATKINSVILLE, GA (BRAIN)—Tifosi Optics is the No. 1 brand in the Cycling Specialty Sunglass Category, in units sold, according to Leisure Trends Group RetailTRAK™ point-of-sale (POS) retail sales tracking service for Cycling Specialty 2010 (H1).
EMERYVILLE, CA (BRAIN)—Capo Cycling Apparel has launched a direct sales force.