Industry News

BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade.

Tagged Awards

WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row.

Tagged Awards

CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January's Outdoor Retailer show in Salt Lake City.

Tagged Advocacy/Non-profits

MORRISTOWN, NJ (BRAIN)—Marty’s Reliable Cycle celebrated yesterday's Earth Day following the successful re-opening of its flagship store, which will become the first Specialized Fixture Rewards store to achieve LEED certification.

CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands.

DAYTON, OH (BRAIN)—Huffy relaunched Airborne Bicycles at Sea Otter, where it directed consumers to the exclusive online sales channel for its new line of aluminum mountain bikes.

VANCOUVER, British Columbia (BRAIN)—RBC (Royal Bank of Canada) has stepped up to be the main sponsor for the first ever RBC GranFondo Whistler mass cycling event. It will be held September 11, along the picturesque Sea to Sky Highway.

Tagged Events

MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts.

True's other industry clients include Castelli, Easton and Giro.

Tagged People

SEATTLE, WA (BRAIN)—Nuun & Co has two new senior additions to its sales team with Jeff Dean as director of specialty sales and Scott Schilter as manager of run/tri/outdoors.

Tagged People

DENVER, CO (BRAIN)—B-cycle is helping Denver residents increase daily activity and reduce carbon emissions with the country's first citywide bike-sharing system, Denver B-cycle, that launches today.

SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer has opened online registration to retailers and designers for Outdoor Retailer Summer Market 2010, August 3-6, 2010, preceded by Open Air Demo on August 2.

Tagged Tradeshows and conferences

FAIRFIELD, N.J. (BRAIN)—SGS Consumer Testing Services will now provide third-party testing of children's bicycle helmets, as now required by the Consumer Product Safety Commission.

PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Advanced Exercise, Inc. to represent its family of brands, Fuji, Kestrel, SE, Breezer, Oval and Terry in Florida.

Tagged People

CHARLOTTE, NC (BRAIN)—Adam Little, team manager for the Subaru Gary Fisher Road Cycling Team, from Charlotte, NC, was killed while commuting to work on March 17, 2010.

Tagged People

PRAGUE, Czech Republic (BRAIN)—Specialized recently formed a subsidiary in the Czech Republic and has opened two new concept stores in Prague.

Specialized Czech, located just outside Prague, employs 35 people who handle sales, marketing, SBCU, retail services and finance and run the warehouse.


SANTA ROSA, CA—The Italians call it “The Big Ride” or “The Big Endurance.” American promoters and industry types are calling it “The Next Big Thing.”


LOS ANGELES, CA—What happens in China never stays in China—it reverberates worldwide. So concern over China’s rising labor rates and the stability of its currency, the yuan, has executives at companies big and small keeping a calculator close at hand.


HILTON HEAD, SC—The rental car business may be down but bike rentals are booming. Stores that cater to rental customers report an increase in business over the past five years as tourists increasingly embrace cycling to tour a city.

LAGUNA NIGUEL, CA (BRAIN)—Online retailer registration for DealerCamp is open, and Lifeboat Events is offering a chance for free lodging or an upgrade to a suite to retailers who sign up now.

STEAMBOAT SPRINGS, CO (BRAIN)—Honey Stinger, the manufacturer of honey-based, natural energy foods, was recently named a "Colorado Company To Watch" award winner.


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