HAVERHILL, MA (BRAIN)—Back in April, Pedro's pledged to donate $20,000 to a new initiative of the International Mountain Bicycling Association. Coming up with that amount on-the-spot would require deep pockets but instead Pedro's declared that it would deliver on its promise over the next two years.
SCOTTS VALLEY, CA (BRAIN)—To celebrate the 97th edition of the Tour de France, Easton Cycling has partnered with Cyclingnews.com to give riders everywhere a chance to win a pair of the exact same carbon fiber wheels that will be used by the Easton-sponsored Team BMC Racing for each of the 21 days of the 2,200-mile r
MISSOULA, MT (BRAIN)—Adventure Cycling welcomes nominations for its 6th annual Bicycle Travel Awards.
Industry veteran Rick Vosper will now be a regular contributor to the BRAIN Blog. Click on link to check out Rick's BRAIN Blog debut.
LEXINGTON, MA (BRAIN)—Rob Vandermark, founder and president of Seven Cycles, has teamed up with three partners to open Ride Studio Café in Lexington, Massachusetts.
MORGAN HILL, CA (BRAIN)—Specialized Bicycle Components has pledged $4,000 to the Marin County Bicycle Coalition following the arrest of a man accused of running down four cyclists in San Francisco June 2.
DENVER, CO (BRAIN)—MapMyRide.com, the Internet's premier provider of online mapping and training tools for cyclists, and Versus, the exclusive television home of the Tour de France in the U.S., have partnered for the second consecutive year to present the 2010 Le Tour Challenge benefiting the American Diabetes Assoc
LAGUNA HILLS, CA (BRAIN)—It’s not only the biggest race on the calendar for the pros, but also the industry.
TAIPEI, Taiwan (BRAIN)—It’s too early to tell what impact a newly signed trade agreement between Taiwan and China eventually will have on the bicycle industry.
PHILADELPHIA, PA (BRAIN)—Pat Cunnane was in a Performance store in Raleigh, North Carolina, the other day when a customer walked in and asked whether the store had a Fuji Absolute 3.0 in stock. Cunnane immediately took note.
DENVER, CO (BRAIN)—More than 100 cyclists gathered on the west steps of the Colorado State Capitol early this week to voice their disapproval of a bike ban in Black Hawk, a small gambling town in the state that’s made headlines for its new ordinance.
DENVER, CO (BRAIN)—Primal Wear has repositioned sales manager Eric Truman to the newly created product manager position.
BOULDER, CO (BRAIN)—The Taiwan Bicycle Exporters Association (TBEA) has committed $50,000 per year for three years to the Bikes Belong Foundation.
"And yes, this will be final Tour de France. It's been a great ride. Looking forward to 3 great weeks."
—Lance Armstrong tweeted.
NEW YORK, NY (BRAIN)—TAITRA, long recognized in the bicycle industry for its role in promoting the Taipei Cycle Show, is turning its focus to the outdoor and sporting goods industry.
SANTA FE, NM (BRAIN)—For the first time in over a decade Cinelli framesets are being offered as complete bikes to U.S. customers.
CHAPEL HILL, NC (BRAIN)—Performance Bicycle will open two new retail locations and relocate and remodel two other locations in Pennsylvania and California.
BERKELEY, CA (BRAIN)—Clif Bar & Company has begun selling family-owned common stock to its employees through an Employee Stock Ownership Plan (ESOP).
SAN JUAN CAPISTRANO, CA (BRAIN)—With just under three months until Interbike's International Bicycle Expo 2010, Interbike's net-sold, square-feet exhibit space at the Sands Convention and Expo Center has surpassed the 2009 show, with only limited amount of exhibit space still available.
FORT COLLINS, CO (BRAIN)—Velimpex Marketing is moving, but staying in town.
The new address is:
1825 Sharp Point Drive, Suite 126
Fort Collins, CO 80525
Phone and fax numbers remain unchanged, but won't be up and running until Wednesday afternoon.