Industry News

BOISE, ID (BRAIN)—The Outdoor Industries Women’s Coalition (OIWC) is accepting nominations for the 2009 bike industry Pioneering Woman and First Ascents awards.

Tagged Awards

LEVIS, Quebec (BRAIN)—Starting in mid-September, Lambert will be the Canadian distributor of Pedro’s.

Tagged Distributor news

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has opened up buyer attendee and exhibitor registration for Outdoor Demo East. Qualified buyers and exhibitors can register by clicking on link.

Tagged Tradeshows and conferences

CARLSBAD, CA (BRAIN)—The first three containers of Focus bikes destined for the U.S. market are on the water now, said Scott Rittschof, president of Focus Bicycles USA. Rittschof, who is launching the U.S. subsidiary for the German bike brand, will take delivery of its first shipment Aug. 15.

"We've sold 600,000 cases of Cycles Gladiator wines in 50 states, as well as 20 countries around the world, including sales in the state of Alabama for 3 years, and not received one single consumer complaint."

BELLINGHAM, WA (BRAIN)—Seattle Bike Supply and KHS Bicycles have begun distributing Softride Bike Racks.

Tagged Distributor news

MONTREAL, Quebec (BRAIN)—Kempter Marketing Inc (KMI) has entered into a long term deal with Lapierre bikes to be the exclusive Canadian distributors of the France based bike brand.

Tagged Distributor news


PORTLAND, OR—Slate Olson never wants to ride a gravel road again.

Through the Rapha Continental, the performance apparel company’s pursuit of the most epic rides across the country, he has handled enough gravel descents to last a lifetime.


ASPEN, CO—Last summer Michael Wamtler sold $79,000 worth of Storck bicycles in one week.

Tagged Distributor news


SUN VALLEY, ID—Dealers can expect more value-driven, price-conscious options for 2010 if product displayed at PressCamp is an indication.

Exhibitors at the June media event showed product in line with a more conservative approach toward consumer spending.

MILAN, Italy (BRAIN)—Luxottica sales were up 3.5 percent in the second quarter due in large part by the performance of Ray-Ban and Oakley.

Tagged Earnings/Financial Reports

KEYSTONE, CO (BRAIN)—Giant Bicycles emphasized weight and rigidity in its 2010 line of full suspension mountain bikes, which includes three new long-travel aluminum frame sets and two new short-travel carbon fiber bikes.

Tagged Events

DUBLIN, Ireland (BRAIN)—The cycling equipment industry has formed the Global Organization of Cycling Equipment Manufacturers (GOCEM) with the objective of providing a unified voice for the cycling industry.

Tagged Racing & Sponsorship

OLNEY, IL (BRAIN)—Magura USA has hired multi-time mountain bike champion and Olympian Ruthie Matthes.

Tagged People

SAN JUAN CAPISTRANO, CA (BRAIN)—Participants of the 2009 Outdoor Retailer Summer Market are optimistic about the opportunities for the outdoor recreation market and are committed to weathering the economic challenges together.

Tagged Tradeshows and conferences

It's amazing! Ray Keener has still kept his summer retail job! To read more about his latest retail exploits, click on the link to the BRAIN Blog.

NEW YORK, N.Y. (BRAIN)—The Wacoal Sports Science Corporation (WSSC), makers of CW-X Conditioning Wear, has signed an agreement with Big Bear Sports to be the brand's new distributor in the United Kingdom and Republic of Ireland.

NEW YORK, N.Y. (BRAIN)—New York City Council has approved a bill requiring commercial building owners and managers to provide access for bicycles, according to the New York Times.

Tagged Media/Publishing

WATSONVILLE, CA (BRAIN)—After four years, Fox Racing Shox has launched its new Web site (click on link).

Tagged Web/Internet

"Hey pistolero, there is no 'i' in "team." What did i say in March? Lots to learn. Restated."

—Lance Armstrong (in none other than a Tweet), in response to Alberto Contador's comments on how he never has admired Armstrong and never will.


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