News

Posted July 13, 2015

ROSSANO VENETO, Italy (BRAIN) — Giuseppina Ferronato, who owned the Selle San Marco saddle company with her family, died Saturday. 

"Giuseppina will be remembered for her commitment and passion that always distinguished her job in Selle San Marco," the company said in a statement this weekend.

Posted in International
Posted July 10, 2015

LONGMONT, Colo. (BRAIN) — Liv will return as sponsor of the women’s category of the Wheelers & Dealers industry race at this year’s Clif Bar CrossVegas, race organizer Watts Marketing announced Friday.

Posted in North America Tagged Racing & Sponsorship / Events / Interbike
Posted July 10, 2015

BELLINGHAM, Wash. (BRAIN) — Following an extensive remodel, longtime Pacific Northwest retailer Jack’s Bicycle Center has reopened as a Giant Partner Store.

Posted in Retail News
Posted July 10, 2015

DETROIT (BRAIN) — Urban bike maker Detroit Bikes has hired former Electra sales leader Justin Manthe as its national sales director.

Posted in North America Tagged People
Posted July 9, 2015

BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.

Posted in North America
Posted July 9, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing  a comfortable place to gather and enjoy events, food, and music.

Posted in North America Tagged Interbike
Posted July 9, 2015

EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.

Posted in North America
Posted July 9, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.

Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.

Posted in North America Tagged Distributor news
Posted July 9, 2015
Morad with LeMond and VP of marketing Matt Lockwood.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.

Posted in North America Tagged Distributor news
Posted July 9, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels. 

Posted in North America
Posted July 8, 2015

BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.

Posted in North America

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