“I’m always making decisions that complement my active lifestyle, and this includes my beer choice when I want to enjoy a cold one with friends or when taking a break from training."
—Lance Armstrong, who inked a a three-year agreement to become the Michelob Ultra's new spokesperson and ambassador.
COON VALLEY, WI (BRAIN)—Mt. Borah has a new way to showcase its 2010 spring/summer product line with “Rep In A Box."
HILLSBORO, OR (BRAIN)—The inaugural Northwest Bike Show will be welcoming cyclists, exhibitors and industry professionals to Portland on February 20, 2010 and February 21, 2010 when the show opens at the Portland Expo Center.
MONTREAL, Québec (BRAIN)—Dorel Industries has launched a number of initiatives to further grow its Performance Apparel Division within the company’s Recreational/Leisure segment.
MADISON, WI (BRAIN)—Trek Bicycle Corporation has filed a trademark infringement lawsuit against a Northern California winery claiming it wrongly uses the Trek name to market its brand of wine.
”Sorry bro, he Jason Bourne’d me!”
—Johnny "Drama" Chase on the season finale of Entourage after an insistent Matt Damon demanded that Johnny put brother Vinnie Chase on the phone.
BOULDER, CO (BRAIN)—SmartEtailing, the industry’s leading producer of Web site solutions for specialty retailers, and Growth Cycle, producer of the Selling Cycling staff training program used by over 1,600 stores, are again aligning for the mutual benefit of their clients.
SAN CARLOS, CA (BRAIN)—Last week at the 2009 Interbike International Bicycle Expo, Ritchey Design debuted its updated “Fit Logic” poster, which can be used as a sales tool to help retailers explain the benefits of custom bike fitting to consumers.
BERKELEY, CA (BRAIN)—Backroads has acquired Boston, Massachusetts-based Bike Rider Tours—a provider of biking, walking and culinary tours highlighting the unique characteristics of some of the world’s most picturesque regions.
SANTA CRUZ, CA (BRAIN)—Ibis Cycles has named 2pure Ltd. of Edinburgh, Scotland as their distributor for the United Kingdom.
CHICAGO, IL (BRAIN)—Po Campo has redesigned its Web site (click on link), with an updated look in line with Po Campo's urban aesthetic.
BY DOUG MCCLELLAN
Trek president John Burke wanted to say thanks to the industry’s leading advocate in Congress, Minnesota Rep. James Oberstar. So he gathered 400 industry members—most of them Trek retailers from across the country—and asked them to pony up $100 a head for Oberstar’s campaign.
Congrats to Giant inside sales rep Keith Ketterer, who set a new Masters World Hour Track Record on October 1. Ketterer set a new World Hour Record in the 50-54 age group, riding 45.386 kilometers—that’s 28.2015 miles—in one hour. The old record was 44.890 kilometers, or 27.8933 miles.
PETERBOROUGH, N.H. (BRAIN)—Eastern Mountain Sports has re-launched its e-commerce Web site, ems.com (click on link).
PROVIDENCE, RI (BRAIN)—Bikes Belong and Interbike have contributed $2,500 to the U.S Open Cycling Foundation (USOCF) for safe cycling seminars that will take place four times a day during OutDoor Demo East in Providence, Rhode Island October 8 - 11.
POZZOLEONE, Italy (BRAIN)—Fizik has hired endurance racing legend Nat Ross in the newly created position of brand specialist for the U.S. retail channel.
MONTREAL, Quebec (BRAIN)—Argon 18 has hired Jacques Philie as sales manager for its Canadian network.
Previously, Marc-André Perron had acted as sales manager for both the Canadian and international markets, but now his time will be entirely devoted to developing Argon 18’s international sales.
VANCOUVER, B.C. (BRAIN)—Stan Mavis, president of Sugoi since early 2006, is no longer with the company, according to Rick Leckner, spokesman for Dorel Industries, Sugoi's parent company.
BOULDER, CO (BRAIN)—Celebrated on the first Saturday of each October, the next edition of IMBA’s International Take a Kid Mountain Biking Day is tomorrow.
This year’s turnout will be the largest ever, with more than 7,100 kids registered and ready to ride their bikes in 167 official events.