News
IRVINE, Calif. (BRAIN) — Shimano announced this week that it will be changing the corporate name of its North America subsidiaries, which are based here.
WASHINGTON (BRAIN) — Pro-Tec is working with the U.S. Consumer Product Safety Commission to recall about 4,600 City Lite and Street Lite adult multi-sport helmets. The CPSC said the buckle on the helmet fails to meet current federal safety standards, posing a risk of head injury.
LAS VEGAS (BRAIN) — Steve Domahidy, a veteran bike industry designer and co-founder of Niner Bikes, has written a children's book, illustrated by Rob Snow. The book, A Bike For You, is being offered on Kickstarter this fall.
GIRONA, Spain (BRAIN) — The second Sea Otter Europe show will feature about 30 percent more expo area to meet demand, organizers said. The event, to be held June 8-10 next year, also has attained higher UCI ranking for some of its races.
BOULDER, Colo. (BRAIN) — Brandon Dwight, the former co-owner of Boulder Cycle Sport here, has launched a software program that allows shops to easily gather feedback from customers who received technical service at their stores.
LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.
BEND, Ore. (BRAIN) — Knight Composites has hired industry veteran Kenny Roberts as its sales manager for the U.S., Mexico, Central and South America.
MEQUON, Wis. (BRAIN) — Hayes Performance Systems has promoted Ryan Day to mobile marketing specialist. Day will staff Hayes' second U.S. Performance System Road Show van, based in Charlotte, N.C.
RAPID CITY, S.D. (BRAIN) — Strider Bikes has announced the dates and locations for its 2018 Strider Cup, a national Strider Bike racing series for toddlers and children.
LAS VEGAS (BRAIN) — Bike media who attended Tuesday night's Media Preview event chose the Tern GSD bikes as their favorite product at the event.
LAS VEGAS (BRAIN) — Cervélo's 40x40 booth stands out in a sea of smaller displays at Mandalay Bay. The brand hopes to capitalize on the absence of others with its redesigned bikes.
LAS VEGAS (BRAIN) — Gregg Bagni is like no other personality in the business. He’s hyper-informed, super-energetic and bubbling with creativity. A master at networking, he has a heartfelt enthusiasm for bicycles and, just as important, for the state of retail.
LAS VEGAS (BRAIN) — The two Belgian brands Ridley and Eddy Merckx are making their first combined appearance here at Interbike, as the brands unveil their dual strategy.
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